Social Bookmarking Tips For Facebook

The success in social media marketing comes from building strong and long-lasting relationships with customers over many months and years, and relaying to them the type of content and expertise that they will want to share with their friends and family. This approach will help to attract and keep loyal customers, and is an approach that is a world away from most traditional marketing efforts.

Social media is also an extremely effective tool in scoping out new customers and professional contacts, and bringing them on board to strengthen your brand image. And with time and effort, your work will show a return on investment (sales!) that traditional media is increasingly struggling to keep up with.

I hope you find the series of Social Media Marketing Tips helpful, and wish you the very best – whether you’re a complete social media novice or a savvy individual looking for some extra expert tips to drive your business onto bigger and better things.

Facebook Tips:

Marketing Strategy You’ll Like and Share

Facebook is the most visited website in the world, with over one billion users, and growing. Your customers are there! By setting up a Facebook Fan Page for business, you open up a myriad of marketing possibilities. What’s more, Facebook’s domination extends onto smartphones as well as desktops, with an ever-increasing focus on mobile users and location-based marketing that businesses just can’t afford not to be a part of. Use these tips to build, brand and market your Facebook Fan Page effectively, as well as amass a following of highly engaged customers.

Create a Facebook Page, not a personal profile

This one’s important – don’t just create another personal Facebook profile, but be sure that you create a Facebook Page, which functions much more effectively for businesses. Sign up to Facebook as an individual and search ‘Create A Page’ in the bar at the top of the site, or click the ‘Create A Page’ button at the top of any existing Facebook Page, or visit https://www.facebook.com/pages/create to get started. Make sure you categorize your page correctly to make the task of finding you via a Facebook search as easy as possible.

If you’re running a personal profile as a business page, there’s a chance Facebook will shut it down without notice, so make the switch as soon as you can. If you have an existing ‘business’ (personal) profile that you want to convert to a Page, use Facebook’s ‘migrate’ tool to make the switch (and keep all of your friends/followers at the same time!). Visit the following link to get started: https://www.facebook.com/pages/create.php?migrate

Keep your Facebook Page name short and get it right first time!

If possible, try to keep your Facebook Page name short, as this will help if you go on to create Facebook ads, where the headline space in the advert (often the name of your page) is limited to just 25 characters.

You can only change the name of a Facebook Page with fewer than 200 likes, so make sure you are happy with yours very early on. If you are not happy with your Page name and it qualifies to be changed, follow these steps to change its name:

1. From the top of your Page, click Edit Page.

2. Select Update Info.

3. Change the text in the Name field and save your edits.

Note: Changing your Page’s name does not affect its username or Page address.

7 Social Media Tips From Top Industry Experts

Tip #1: Host Live Facebook Events

To add great value and give your fans a different way of interacting with you, every now and then offer live chat sessions, teleseminars and webinars. Mari Smith and her friend Chris Treadaway conducted what they called a “flash chat” as a way of crowdsourcing content for a book.

They used the webinar platform Linqto which enabled people to interact with them as the presenters used a webcam to take turns being on the floor. Participant interaction took place via chat.

If you don’t have that type of technical know how you can keep it simple by doing a simple Q&A session on the wall of your Facebook Page.

Tip #2: Be Willing to Help the Less Than Famous

The best way to build your personal brand is to involve other people in the process. Do your best to help others and give others credit for the awesome work they do. Though it may seem like a lot of work, in the long run it pays off. On top of that, as Erik Qualman says in his book Socialnomics: How Social Media Transforms the Way We Live and Do Business, “It’s the right thing to do.”

Easy ways to help other people include tweeting their work and leaving great comments on their blogs.

Don’t just target your help toward top name people; they get a lot of love and attention. You’ll really stand out if you help out those who have great potential but are not yet well known.

Tip #3: Don’t Overemphasize Marketing

Remember, social media marketing is… social. Heading right into marketing without investing the proper amount of time in the social part of social media marketing is detrimental. There are certain expectations within social media, with one of the major expectations being community. “Very often these expectations do not include having marketing messages jammed down their throats,” writes Hollis Thomases in Twitter Marketing: An Hour a Day.

Tip #4: Find Out What Your Customers Want

Brian Solis, in Engage: The Complete Guide to Building, Cultivating and Measuring Success in the Social Web writes, “… my best advice to you is to go figure out what your opportunity is first.” He suggests using the tool Research.ly to learn more about your prospects.

Tip #5: Meet People Offline

It’s a natural tendency to go online for information and even for friendship and networking. While the Internet is a great place for these things, nothing replaces time spent face-to-face with other people.

Steve Garfield, writes in Get Seen: Online Video Secrets to Building Your Business about the importance of mingling with others in a setting where everyone is welcome.

Tip #6: Share the Knowledge of Experts With Your Readers

Find the experts in your industry and the offer to interview them about their newest product. Ask them a lot of questions that you know your audience will want to know the answers to. According to Michael Stelzner, the founder of Social Media Examiner, this is a great way to not only build a solid relationship with the expert, but to also provide content of tremendous value to your audience.

Tip #7: Be Controversial

Dean Hunt writes, “… here’s a strategy I created to ensure that your content WILL get noticed….In fact, people will do a double-take when they see your content title and will not be able to resist reading it. I call it the ‘negative slant.’ It’s very simple to do and works best with informational or how-to content.”

As an example he gives the title of a blog post he recently wrote, “How to Work Really Hard and Make No Money.” The negative spin on the title created shock value and contributed to it being a great success.

Social Media Marketing Tips

Today, having an excellent internet marketing strategy is often crucial to the success of any business. There are plenty of passionate people who start their own business only to eventually fail. Unfortunately, passion isn’t always enough. In order for your business to be successful, you need passion and a solid marketing strategy. In this day and age, that should include social media marketing.

Marketing 101

  • Be sure to backup all of your business information. Viruses, malware, system crashes, and other issues can wipe out your entire business in the blink of an eye.
  • Also, depending on your work environment, you may want to consider a Rackmount LCD, KVM rack, or LCD keyboard drawer in order to protect your equipment as well

Once you have the basics covered, make sure that your landing page is optimized. It is often the first impression your customers have of you and your company, and you know what they say about first impressions.

How to Optimize your Page

  • Choose a name for yourself on your social media pages and stick with it
  • Check your privacy setting and make sure that your page is accessible by everyone
  • Include your keywords in your “about me” or in other spaces on your page. These should be keywords about you but more specifically about your business
  • Add photographs which pertain to your business. Photos help grab the reader’s attention, especially on social media site
  • Add captions and descriptions to your photos which pertain to your business and will perk the reader’s attention about your products or services
  • Create discussion forums or polls in order to interact with your potential customers. You can also post things on your page which solicit a response from your customers
  • Ensure that all content you post on your page is quality
  • Post only relevant content on your page, (if you really need to play that farming game, create another personal profile to do so)
  • Post valuable, informative, discussion triggering content
  • Depending on the type of business, you may also post exclusive discounts or coupons to your page viewers

Tops site to utilize for social media marketing include

  1. Facebook – be sure to set up a business page and a personal page as well. You can reference your business page from your personal page in order to send more traffic to the business
  2. Twitter – if you are unfamiliar with this key website, now is the time to familiarize yourself. Twitter is the fastest growing online community and its marketing opportunities should never be overlooked
  3. LinkedIn – be sure that you fill out your profile completely. This site is often viewed in the business world as a bit more “professional” that general social networking pages, (such as Facebook, MySpace, and Hi5)
  4. Digg and StumbleUpon – submit all of the pages from your website to both Digg and StumbleUpon

The marketing power of social networking is vast and generally free. If you haven’t already started tapping this great resource to ensure the success of your business, there is no time like the present, so get started today.

10 Social Networking Security Tips

Social Networking is the biggest thing to hit the internet since it began. The sheer numbers involved are staggering. If Facebook was a country it would be the 3rd largest in the world behind India. It can be a massive force for good, yet it comes with inherent dangers, not least of which is to your security.

So here are 10 Social Networking Security Tips, to keep you safe and secure whilst chatting with your mates!

1. Don’t publish too much

Don’t publish too much information about yourself, your personal life, and your family online. Things to avoid if possible are full dates of birth, mother’s maiden name, 1st pet’s name, 1st school, or make sure you lie to these types of things. After all, they are all used by major institutions as “security” questions, so don’t make it easy for someone to target you.

2. Assume everything is public

Always assume that everything that you post on the internet will at some point become public domain. The rules and settings employed by the service provider now might change in the future. Never post or say anything online that you wouldn’t want your mum, your boss, future employers or future partners to find out about! This includes “chats” with other people and “status updates”, all of which have the potential to be public or become visible to others.

3. The internet never forgets

Unlike you and I, who have a habit of forgetting things on a regular basis, the internet won’t forget. That means the embarrassing photo’s from your stag/hen party will still be hanging around the next time you get married! And even if you delete images or remove content, there’s a good chance it’s been copied, backed-up or cached by another internet service. This is an important fact that people tend to forget.

4. Don’t “connect” with people you don’t know

Don’t accept “friend” or “connection” requests from just anybody unless you’re aware of the risks. Accounts of users are regularly monitored and targeted for malicious purposes with the intention of gaining something – either identity information or more often money in some way.

5. Don’t trust even your “friends”

Remember, unless you can verify the identity of a user account without simply trusting they are who they claim to be don’t trust them! A genuine friend could have had their account compromised or someone may have set-up an account in their name with the intention of gathering information on you and others you know.

6. Don’t announce your plans to the world

If you’re going on holiday to Thailand for a fortnight, that’s great, but don’t tell the world and his wife when you’re going, when you’re returning, which hotel you’re staying in and who’s traveling with you! This information is brilliant for burglars, muggers, identity thieves and anyone else who fancies free board and lodgings in you home while you’re away. Remember points 4 and 5!

7. Be wary of “apps”

“Apps” are great fun, what harm could they do, they’re all provided by the site? This isn’t true. Many “apps” are developed by individuals and companies external to the social network you’re using and they often re-use code segments from other apps. As such there’s no guarantee the apps you’re using are simply there for your enjoyment and aren’t harvesting your data. Now some harvesting is done for legitimate marketing and research purposes, but some of it is also done with not so innocent intentions. As such be wary and don’t download/install/add the “app” unless you really need to.

8. Avoid location based services

I know they’re the new up and coming “thing”, but I personally don’t like the idea of having my movements tracked, even if it means I save a few quid at Starbucks. Again, like point 6, you don’t know who else has access to the information and who knows if the terms of service might change at some point in the future?

9. Check your settings

All of the current social networking sites come with some form of privacy or security settings. Now these might seem confusing and a bit pointless, but it’s worth taking some time to go through and understand them to ensure you’re protecting yourself to the best of your abilities. If you need help then see if there’s an FAQ, speak to someone who understands how they work or simply stay off the site. Either way, make sure you have the settings at the level you feel comfortable with and that protects your data.

10. Never post anything sensitive

The last point is almost the same as point 2, but here we’re emphasising the need to avoid posting potentially sensitive personal or business information which could cause you or your company/employer harm. This could be something as innocuous as a tweet saying “Off to meet XYZ corp now, back in an hour”. There is the potential that this could be privileged information and might allow your competitors to see who you’re dealing with or who your clients are. It could provide them with a competitive advantage or it could land you in trouble with your bosses, regulators or courts, depending on the issue at hand.

Now all of this might seem a little to paranoid for some of you, but as “they” are out to “get you” surely it’s not paranoia!?