Social Network Marketing – The Free Way to Promote Your Business

When it comes to marketing on the Internet, you have to understand social network marketing. Here’s why, it’s a free way to drive traffic to your website and here are some ways you can do that.

Remember it’s a social network. A lot of people forget that when marketing on the Internet using social network marketing you can come off as spam there have been a lot of spam complaints throughout my time and I see a lot of people do ridiculously stupid stuff and I suggest you don’t do that as well.

Always try to make friends on these networks because these are people you really want to connect with. It’s not all about recruiting it’s about building relationships. If you can build relationships properly these people want to follow you, it just make sense. If you can catch somebody’s curiosity you have a good chance of them asking you what do you do.

I don’t recommend sending your link in your first message that you send somebody because I usually never even read the messages they send me because they look like spam. Always try to sell yourself before you sell your business. That’s what the social networks all about. If you can understand this then you have no problem marketing and social networks.

Here’s another perk of why I like to do it this way. it is basically no cost to me I chat with people from Japan, China, and so many other countries never even been to them. This is a powerful tool if used correctly.

No matter what your business is promoting it using social network marketing can work for you but of course there are lots of different tips and tricks that you need to learn to make it work and if you want to make it work for you check out the resource box below.

Content Strategy for Social Network Marketing

Imagine that social networks are a lot like an in person social party put on by your local chamber of commerce. There’s quite a few people there and you know that in order to successfully navigate this party you’re going to have to engage in some face-to-face conversations with the potentially new customers that are there.

The easiest strategies that almost always has shown a good success rate at driving interactions is what is known as the 80/20 principle. 80% of your interactions such as Likes, Shares, Comments, replies, retweets, hearts (Instagram), etc should be focused on your followers and not on you.

I want to repeat that so it sticks. 80% focused on your followers and NOT on you.

Once you’ve built a rapport with them and have interacted with them in some way, they will feel connected to you and your business. Social etiquette dictates that they should reciprocate any attention given to them by you. At this point, you can then start mixing direct offers or promotions to get those followers to start clicking or purchasing from your website.

You should aim to have a style that’s approachable and authentic. A good sense of humor is always a plus and do not be overly formal. Keep a unique style and tone that is fun and professional.

There’s no wrong way to do this. However, here are some useful tips.

Try out different times of day to see when you get a higher engagement.

Try to issue updates on a regular basis so that your user base can get used to your schedule and will look forward to your entertaining and quality content.

Your followers and fans will appreciate you for it.

Content ideas

Create a theme for each day of the week:

  • Markdown Monday – Highlight a sale or discount code valid for only this week
  • Exclusive Tuesday – Show a photo or video giving a sneak peak behind the curtain.
  • Useful Wednesday – Informative tips or trends in your industry
  • Spotlight Thursday – Reply publicly to customer questions, or show off a positive review.
  • Feature Friday – Showcase a broader industry news article or relevant content
  • Giving Saturday – Focus on some kind of charity event or neighborhood non-profit that you support.
  • People Sunday – Highlight your employees. Show them having fun at work.

Updates that are effective at driving engagement

Do this if you want your followers to share, reply, or like your content

  • Get Visual – They are more likely to respond to funny newsworthy and inspiring visuals (photos) than just text updates.
  • Ask for what you want – Believe it or not, just ask people to share your content and they will do it. Of course, the content has to be worth sharing.
  • Seize the moment (trending topics) – Tap into the current conversational trends. Whether it’s seasonal, cultural or even current events. (Google trends is a good place to pick up on whats currently happening. http://www.google.com/trends/hottrends )

Updates that are good at encouraging a direct response

If you want action NOW, then do this;

  • Compelling offer – Drive clicks and generate leads by delivering a truly compelling offer. Ask your users for suggestions for these.
  • Sense of Urgency – Limit your offer to a specific time period to create a sense of urgency.
  • Clear call to action – If you are trying to drive traffic to a specific URL, then don’t include anything else that might distract people into going somewhere else. Create the funnel.

I hope you find this information useful, and that it gives you a good starting point in developing a strategy that you can customize to your particular industry or business.

I understand that there is no “one size fits all” answer, but that’s why experts exist. We’ve made all the mistakes and know what to avoid and what to emphasize. Good luck to all of you.

Social Network for Branding Your Business

No matter whether you’re a designer, a blogger, or an entrepreneur who wants to sell something – you’ll definitely want to get people hear about you. Obviously, this is the number one reason why you should make your brand visible online. Your power of convincing your target audience to connect with you is actually a pretty significant aspect of an important marketing concept, known as branding.

To get it started, let’s check if you understand what a brand is.

A brand is a name, a trademark, a symbol, a design, or a combination of all these aspects, which makes a certain product or a service unique, different, and most importantly, easily recognisable by the target audience. The elements of every brand are its identity, value, recognition, and brand awareness.

How can social networks help you?

Social networks can be a really helpful way of getting significant online visibility and recognition – they may help you attract the audience by acquainting you with your audience as if you and they were two persons. This way, your brand becomes more accessible not only to your loyal customers but to new ones, as well.

Of course, when things are put this way, it sounds really easy. However, sometimes you have to make the real effort for things to work out for your brand.

First of all, you have to define the mission of your branding.

We all want to be special and unique but often we’re not really aware of how to do it. In order to be different and stand out, above all, you have to know what YOU are doing. In other words, you must have a vision. Defining the mission of your brand is the first step in the process of creating the message you want to send to your consumers. This is the message they’ll understand and they’ll relate to, the message that’ll make them make their decisions without thinking only about the price but also about the value of your brand.

How can you give the value to your potential consumers?

First of all, decide what your vision related to your product or brand is. Then you have to transfer it to the consumers. The process of vision transfer (the time you spend explaining your ideas and devotion to the audience) is what gives the value to your brand and it is a great way of connecting with consumers because it deepens your relationship and makes it seem more than a simple business transaction.

That would be the essence of branding – especially internet branding. Don’t forget the honesty is the most important thing in the branding process. Your branding won’t mean anything if you promote something you don’t trust in. The vision of your brand has to be based on something you actually believe.

How to choose a social network?

There’s a wide variety of social networks where you can brand yourself. But once you decide to do it, you have to think about which one of them is the right choice for you. If you create profiles on too many social networks and start branding on each of them, it may become too complex for you to handle it. This can have a negative effect on your brand – you may not realise your full potential and may not reach your target audience.

This is the reason why we should take a look at the most popular social networks and see what they can offer to your online branding.

  • Facebook, as a social network actively used by more than a billion people on a monthly basis, represents an unavoidable social network for online branding.
  • Google+ is the perfect social network for building a relationship based on mutual interests and professions. This platform will make it possible for you to access and share the information you are interested in. That way, you’ll become closer with your audience and followers.
  • Twitter is a great platform for conversational branding. Conversation is an awesome way to attract people and apart from that, Twitter is also the social network providing you with the latest news worldwide.
  • LinkedIn is the social platform dedicated to companies, entrepreneurs, and professionals, which means, it’s a B2B oriented platform, ideal for connecting with other businesses, companies, and brands, as well as finding new employees.
  • Pinterest is another great social network which is the best branding option if your target audience is female population. Therefore, if you want to promote makeup, cosmetics, jewellery, shoes, or clothes, this is the network whose potentials you should use.
  • Instagram is a fantastic choice for those who rely on visual elements – the jewellery or clothes shops, especially if the youth is your target audience.

In the end, all you have to do is to think about the type of relationship and the type of communication you want to establish with your potential consumers. Do you want to attract them with useful conversations or striking images? Do you want to find your way to youth or interact with other brands, companies, and professionals? Users can also do brand search at Indian Trademark Search engine. Don’t forget that the honest answers to these questions are the keys to your success.