Social Media Marketing Myths and How to Best Use Social Media

These days, everyone in the business world seems to be talking about “social media marketing” and how it can grow their business. Everyone wants to believe that taking on a social media strategy will magically drive in tons of new visitors to their website, which in turn will make them into customers at their business. However, for many small businesses, these expectations don’t always seem to come true. Here are several of the most common myths about how social media marketing will grow business, and tips on better approaches to using social media.

1. You need to hire a “social media guru” to handle your company’s social media accounts

Think you need some “internet ninja” to take care of your company’s Facebook, Twitter, LinkedIn, and other social media accounts? You most definitely don’t. Many businesses take one look at the words “social media marketing” and decide that they’d be better off with paying some young person to manage their social media accounts, which will cause business to magically grow on its own. Think again! Not only can social media accounts often be maintained by staff who already works at the business, but also, social media is not just some fad that only young people understand. Websites used for social networking are easy to use and easy to navigate – they wouldn’t have as many users as they do if this weren’t the case. You don’t need to know any fancy language or need to be a computer genius to make the most of social media sites.

2. You can be fluent in “Twitter”

While the average person who is new to Twitter may take one look at the site and feel instantly confused, there really isn’t that much to it. Twitter is used to broadcast short and quick statements to the public about what you’re up to, where you are, or in the case of business: what promotions are going on, new blog entries, or other news. Here is all you really need to know about using Twitter:

a) # – Hashtags

Hashtags (#) are used to make categories, or “trends.” You can put a hash tag between a word or multiple words (just remove the spaces) to create a category, or discuss a category that is already trending. You can tell what is trending based on the “trends” list on the right of your screen. For example, if you are “tweeting” about the weather and you want your tweet to fit into the category of “weather,” your tweet might look like this:

“Today is a beautiful day. #weather”

Don’t overuse hashtags – you should really only use them when you’re trying to make a certain part of your tweet searchable so other users can find what you are saying based on that category.

b) The @ sign

The only function that the @ sign serves is to direct your tweet at another Twitter user. If your friend’s username (or handle) on Twitter is Bob, you could tweet “Today is a great day, right, @Bob?” if you want all of your followers to see it. Or, you could send a Direct Message to Bob by saying “@Bob hi how are you?” Talking directly to your followers via the @ sign is a great way to build relationships with potential customers.

3. People are going to find YOU on social media sites

This is one of the most popular myths about social media, yet it couldn’t be further from the truth. Unless you happen to work for a company that already has tons of customers, fans, or followers in real life, it is probably going to be a challenge to find followers on your social media accounts. This is where promotion and word of mouth come into play. Make sure your in-person customers know where to find you on these sites. You can inform them of your username via a poster, a business card, or an email campaign. Provide incentives to people who do follow you or friend request you. For example, you can tell customers that you often have deals on your social media sites that are only available to followers. This is a guaranteed way to increase the amount of followers and fans on your pages.

4. Every business needs a strong social media presence

When considering your own business’ social media strategy, ask yourself one question: what does my actual customer base look like in real life? If you are catering your services to a population that is older or probably won’t be using digital media in the first place, don’t waste your time (and money) on social media. Stick to more traditional methods of marketing and customer relations. Although it is all the rage to use Facebook and Twitter for your business, there are many businesses that can get by just fine with an effective website and listings in online directories.

Social Media Marketing – 10 Powerful Social Media Marketing Tips

1. Use blogging as a means of social media marketing

A blog is the Internet’s version of the corner soap box. It is an outlet that can be used by the average individual to disseminate information. The blog is one of the most effective tools to do everything from developing a large following to promoting new products.

It is often through a company’s blog that both small and large companies get vital information to their customers. If you want to use social media marketing affecting then you need a blog.

2. Use Twitter marketing to promote messages for other users

Twitter has become one of the largest promotional centers in the world which makes Twitter marketing a powerful tool.

You will often hear this person tweeted this or this celebrity tweeted that. Twitter is one of the most effective ways to use social media marketing to turn the ordinary into the extraordinary.

3. Use Facebook Marketing as a form of online marketing

Facebook has emerged over the last year as the friend everyone wants. Everyone is either using it or trying to become a part of it. One of the best strategies to make use of Facebook marketing is the use of the Facebook fan page and Facebook personal page.

The Facebook fan page is one of the must have tools in your social media marketing arsenal. It allows for a direct connection to your fans and customers. It may also be used to develop better overall marketing strategies with the information that is literally handed over to you from your fans.

4. Use YouTube marketing to boost your blog

There is nothing that lights-up the internet like a good viral video. Weather it is the racy Go Daddy videos or other viral videos, they produce a great deal of attention and traffic.

A good viral video can make your business enterprise a household name and produce residual traffic for your enterprise for weeks to come.

5. Use Twitter marketing to expose your products to more people

Endorsements have always been a tool of any marketing firm. Big names carry weight and often have explosive marketing power. Twitter marketing and Facebook marketing allow for this power to be tapped.

Twitter can expose your product to millions of people simply because you partnered with a big name personality.

6. Use social media marketing to make money

Blog reviews are another big way to generate traffic, buzz, and sales. It’s another form of endorsements and is a great bang for your buck. A good review could yield you 5 times to 10 times what you paid for it.

Be sure that the person producing the review for you has a rather large following so that you can receive the best value for your money.

7. Use Twitter marketing to make giveaways go viral

One of the best ways to make use of social media is to host a giveaway using social media outlets. The simple investment of the giveaway could yield you many new twitter followers, hundreds of new Facebook fans, and build your email subscription list. This is another Twitter marketing strategy that has long term benefits.

8. Use social media marketing to hook up with celebrities

Social bookmarking sites allow you to make a mark that can be stumbled upon later on. Some of the best sites for social media marketing are:

– Digg.com

– StumbleUpon

– Reddit

These sites are great for storing links, organizing them, and directing traffic to your business website.

9. Use social media marketing strategies that are often overlooked

You are probably using Twitter marketing and Facebook marketing already. MySpace and other social networking sites are often overlooked when it comes to social media marketing. The effectiveness of them however has not diminished. It is still a major platform used by music artist to distribute music and other items.

There aren’t any major companies that do not have a MySpace page, and you should too! There are still people that religiously use their MySpace pages and they make a great target audience for your marketing strategy.

10. Use Twitter marketing, Facebook marketing, and YouTube marketing all together

The best social media marketing strategy is to combine Facebook marketing, Twitter marketing, and YouTube marketing all together. You can have your Facebook fans follow you on twitter while checking out your website.

You can then have the people checking out your website participate in your give away which drives them back to your social media hub. You will have an injection of new traffic from your celebrity connection!

Need Outsource Social Media Service?

An Incredible Guide to Use Social Media for Business

Remember how “Paper Boat” created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone’s Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business.

Let us see how:

Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile.

Make sure to use these Social Media tips in your campaigns:

Post videos: The rate of video engagement is really very high. There are predictions that digital videos can replace the ads on TV. Keeping this in mind, if you invest on videos, you can get true engagements on social media. Live video streaming, creating personal stories as web series, vlogs and making engaging videos related to your business can help you gain more traffic.

Upload personalized content and creative pictures: If your content and images are catchy, unique, personalized and speaks of the brand’s story, you can get more likes. People are bored of the monotonous and old fashioned stock image of brands. Posts including fresh content and creative pictures related to real activities help in gaining more traffic on social media.

Concentrate more on Mobile: As we all know that Smart Phones are slowly replacing internet usage on desktops. So, create the content which is mobile friendly. Also, create posts for the local audience and distribute it according to the right format, time and location. It will help you in targeting maximum people.

Create technology driven posts: No matter how and what we think about Artificial Intelligence, we are curious about it, and we love to read and discuss it. As we all are embracing the machine culture to our everyday life, putting it on Social Media can create interesting engagements. Creating posts related to technology, innovations, facts related to technology and Artificial Intelligence can help you gain more traffic. You can club technology with travel sector, health care, education and even the daily activities like using home appliances and equipment. It not only makes life easier but can help you grab more likes.

Hire a professional: Handling Social Media for business is a little different from posting from your personal account. You should always hire the professionals for the job, if you think you are not handling it correctly. People who are professional understand the trends, they know how to make strategies and how to deal with issues coming on the way. They know how to get more engagements on your content and they can create impressive digital marketing posts. They have the knowledge of the major platforms and they can offer a seamless lift to your current status on the web. You can also outsource your digital media to the agencies working in the field.

Be available: There is no particular time on which a potential customer can visit you and look for business. So, it is always suggested that, be available to your audience, if not 24×7, at least during your work hours. Reply all the questions asked by your visitors, if you cannot do that on the spot, make sure to tell them to wait and once you can, answer the questions. Having conversations with people who pitch you on digital media can help you in getting recognition. Reply to your messages and comments. Be thankful when they share your posts, it will create communication and improve your social media reputation.

Use meaningful Hashtags: Hashtags are popular and you can get a lot of traffic to your digital media profiles with the use of this powerful tool. It helps in categorizing the posts and making your content noticeable to people who are looking for similar stories. It will also help you in discovering the posts from your competitors. With the help of hashtags you can connect with various brands and people of similar interest and create an engagement. Using hashtags, which are related to your business can bring a massive traffic.

Now, when you know the tips for making engaging posts, creative images and impressive content for your social media campaign, let us check where to put these posts.

Here are the popular platforms for social media:

Facebook: As we all know that Facebook is one of the top social networking sites in the world and it tops in India, it can give you great business. Ever since Facebook came, more and more people are joining it. You can create your business account on Facebook or start a fan page. It is one of the best platforms for any business to get global audience.

Facebook Messenger: Also known as Messenger, it offers text, voice and video communication and you can use it for the promotion of your brand and also for telling your customers about the new things happening in your company.

Google Plus: People were not very sure of its success when it was launched in 2011, but today there are more than 500 million users on Google+, which is also known as G+. You can easily add people of similar interests and organize your connections with this platform. It has a global reach and you can post and share your images, texts, videos and web links on G+. Being a product of Google, it helps in indexing the content on Google really fast.

Twitter: It is a micro-blogging site which offers a unique feature of sending your messages in 140 characters. If you can be miser on characters and you know how to build unique and catchy content, you can advertise your business effectively. You can interact, communicate, pass information, talk about the latest news and target your audience with your products by using Twitter. It is a powerful platform where you follow people and they do the same. You can like or re-tweet posts which you find interesting and send personal messages on DM (Direct Message).

LinkedIn: It is a professional community where people can build their business or professional profiles. If you want to connect with professionals working in the similar field LinkedIn is the perfect platform. Here you can check the profiles of professionals because it has their education qualification, past work experiences, business network. Also, if you want to build a network of local professionals, you will find countless registered users.

YouTube: Founded by three former PayPal employees, YouTube is the most popular platform for video sharing. Each month, more than 1 billion visitors hit the website. You can upload your videos and reach maximum potential clients through video advertising on YouTube.

WhatsApp Messenger: For instant texting, WhatsApp is a great platform which you can use for your business. You can share texts, images, videos and voice clips through your Smart phone or Tablet. It is an effective platform for instant communication with your customers. You can also run your company’s ad campaign on WhatsApp.

Instagram: Instagram is a Social Networking platform where you can upload your pictures and videos. It has an amazing feature of filters through which you can edit your pictures and this makes Instagram a unique platform loved by millions of users. Instagram came in 2010, and Facebook bought it in 2012. Since then, the number of people on Instagram has up surged in a very high pace (as Instagram is linked to Facebook profile). Popular for its hashtags, Instagram can help in getting your business content viral instantly.

If you are not a part of these platforms, you must join these and start uploading your stories. It will not take much time to reach your target. So, you know what to upload of Social Media, where to post your content, your work will not end here, you will have to monitor your activities and the results. So that if you are not getting the desired traffic or result, you can change the strategy or work harder.

Managing and monitoring Digital Media:

It is not an easy task to manage all your accounts for Social Media and it is a time consuming task to login and log out from each of the sites. To make your task easier, you should start using Hootsuite and to manage your multiple Twitter accounts Tweetdeck is a perfect option.

· Hootsuite: It is one of the amazing options to monitor your postings on social media. It helps you in checking any activity involving your company or name. It also shows the areas of your interest.

· Tweet deck: If you use Twitter, you must not miss this resource. It will help you in managing multiple Twitter accounts plus it helps in organizing the mention and other engagements. You can jump into any topic of interest by searching it instantly.

Analyzing your social media insights:

To analyze the insights of your social media for business, you can use any of these services:

HubSpot: If you want to see how far your social media efforts have gone, you must use this resource. It will let you know all about your social media posts.

Facebook Page Manager: If you run a Facebook fan page, you must check the insights. It will help you in monitoring the traffic. You can check the most popular posts, from where the traffic comes and you can also connect with your audience by replying to them directly.

Seesmic: For those who want to manage all the Social Media accounts from a single resource, this is a great application. You can use Seesmic on your desktop as well as a Smart Phone.

Klout: Another amazing platform to check your Social Media reach is Klout. It helps in checking the most popular hashtags, posts and your overall progress of the Social Networking Sites.

7 Social Media Marketing Tips for Franchisees

Social media platforms have become one of the best ways for businesses to reach consumers. There are 2.3 billion social media users around the world. On average, each person has more than six social accounts, most of whom check their profiles once a day.

With so many people turning to social networks to connect with their favorite businesses and brands, it is important for franchisees to establish their own voice in the space. Below are some tips for franchisees looking to make a splash on social media.

1. Be Consistent & Find Your Voice

Set up a schedule for updates and posts, whether it is a specific time of day or certain days of the week. From there, find your voice. Depending on your franchise, this may be more professional, laid back, or a mixture of both.

2. Be Local

You are a local business owner, so it’s important to circulate local news to your followers. Whether it’s boasting about the winning little league team, discussing fun events, or even complimenting new businesses, your followers will appreciate your community engagement. Just remember to stay away from anything potentially controversial, such as politics.

3. Stay on Brand

Though you want to stand out, remember to use your brand power. Most franchises are well-known, so focus on what the company stands for, its signature products, and imagery that promotes the brand. You want to strike a balance between being a well-known brand and a local community leader.

4. Avoid Overexposure

Sometimes too much of a good thing can be a bad thing, so keep that in mind when posting on your social accounts. While platforms like Twitter move quickly, others like Facebook and Instagram can lag. When you post too often, it can overload someone’s feed and sometimes cause people to stop following.

5. Use the Right Tools

There are many tools available that can help you enhance your social posts. Design websites, such as Canva, or a scheduler, such as HootSuite, can help you create more engaging posts and schedule them out in advance. Take some time to research which platforms are right for you, and start using them to your advantage.

6. Monitor Your Results

It is important to be consistent and post frequently, but you should also be monitoring your results to determine the best times to post, if followers are engaged with certain types of posts, and if your efforts are increasing sales. By monitoring your efforts, you can determine if your current strategy is working well or if you need to try something new.

7. Consider Using Paid Ads

Unfortunately, the amount of followers who will see your message has become more and more limited on various social networking platforms. Create a budget and test out using paid ads, also known as sponsored posts, to expand your reach. Additionally, using paid social media ads can help you find new customers.