Tips for Social Media Optimization – 5 Important SMO Tips

Social Media Optimization refers to the promotion of your website among various social circles on internet in order to increase your visibility and attract more traffic for your website. Social Media Optimization is an important tool for internet marketing and is very necessary to capture attention of the internet community for your brand, business or website. This article provides tips on how to promote your website in on various media on internet.

1. Target the Audience.

First of all, figure out what kind of audience you want to target. Consider, for example, if your website sells books online, then try to promote your website on Book Review sites, Blogs of famous authors and press releases of various publications. Having a specific audience will get you only relevant traffic and will help you to make efficient use of your social media efforts and resources.

2. Provide Best Content

It is rightly said that, “Content is King”. Content decides relevance and bottom line of a website. Interesting and engaging content attracts more traffic to your website. The content you provide should be relevant and of high quality. It will encourage the visitors to browse through your other content and will make them come again to visit your website.

3. Concentrate on Social Networking Sites.

It is very necessary to build a network of your targeted audience. For this, you can use social networking. As most of the internet users nowadays spend most of their internet time on networking websites like Facebook, Twitter etc. So it is most important that your brand or website is visible on various community based Networks. It will require you to have an account dedicated to your brand or business or websites on these sites. You need to be active on these networks and provide your audience with constant update, releases. It helps you to interact with your users and audience.

4. Increase Bookmarking and Links.

Through bookmarking people save the pages which they want to visit again. Make Your website easy to bookmark. It will help your audience to visit again; also it will increase the references to your website. Bookmarking service will provides constant feeds and updates to the bookmarks of your site. It will also improve your linking ability. Also try to maximize the inbound links to your website. It improves the incoming traffic remarkably.

5. Participation and rewarding.

Social Media Optimization follows ‘Give to receive’ principle, you have to participate in social media circles to improve your visibility. Comment, Like, Forward the content of others. Also a rewarding scheme for users which promote your website or brand will encourage them to do even more.

How To Clean Up Your Social Media Presence and Avoid The Phantoms!

Are you using Social Media as your primary marketing strategy? Well you are not alone. While this is a proven profitable method for business growth; there is a price to pay. It’s your precious time. The Phantoms of negative habits lurking in the shadows are hard at work. They do not want you to succeed.

Business who owners aren’t willing to pay a professional to do the work can get so caught up in the illusion that everyone is their friend could eventually fail. So how can you be your own Social Media Manger and still run your business with quality time?

Be aware of the Social Media addictive energy waiting to lure you into a web of chaos. This energy is an unseen Phantom pausing in the shadows to harness and bondage you into the virtual world of a fake reality.

Have you ever seen this type of post; “I have a customer waiting, I will be back shortly.” This is a typical example of how Phantoms hide in the shadows waiting to lure you to the dark thick jungle of Social Media addiction. The meaning of addiction is “the state of being enslaved to a habit or practice.”

Time is money. Are you getting paid for your time? If you feel caged in the web of Social Media; here are a few tips to help you spend less time creating the “likes and shares” and devote more time to your primary business.

Create a plan of action and stick to it. With so many Social Media platforms to choose from, you must find the platform for your market. Example if you’re selling gadgets, then LinkedIn is not the place. You will want to look other places.

Working a platform with an audience that has little to no interest in your products or services can lead to failure.

Facebook is a Social Networking platform where users post comments, share photographs, post links to news or other interesting content about anything world-wide. You can go live and build a good customer base; if you have the time.

Referral Key is a Professional National Network that connects business owners to other business owners. You can communicate with your target market easily and quickly.

Twitter is the place to find news, world events, people of influence using hash tags and photos for any topic the mind can imagine.

Reddit is a network of communities based on people’s interests. Here you can find people interested and target your market.

It’s easy to join a Social Media Platform and get lost clicking links, making comments that are not relevant to your success. Use careful thought and preparation about how to best brand yourself and your business.

Your goal to success much be your priority. Use Social Media to serve you and not enslave you.

Social Media Marketing Myths and How to Best Use Social Media

These days, everyone in the business world seems to be talking about “social media marketing” and how it can grow their business. Everyone wants to believe that taking on a social media strategy will magically drive in tons of new visitors to their website, which in turn will make them into customers at their business. However, for many small businesses, these expectations don’t always seem to come true. Here are several of the most common myths about how social media marketing will grow business, and tips on better approaches to using social media.

1. You need to hire a “social media guru” to handle your company’s social media accounts

Think you need some “internet ninja” to take care of your company’s Facebook, Twitter, LinkedIn, and other social media accounts? You most definitely don’t. Many businesses take one look at the words “social media marketing” and decide that they’d be better off with paying some young person to manage their social media accounts, which will cause business to magically grow on its own. Think again! Not only can social media accounts often be maintained by staff who already works at the business, but also, social media is not just some fad that only young people understand. Websites used for social networking are easy to use and easy to navigate – they wouldn’t have as many users as they do if this weren’t the case. You don’t need to know any fancy language or need to be a computer genius to make the most of social media sites.

2. You can be fluent in “Twitter”

While the average person who is new to Twitter may take one look at the site and feel instantly confused, there really isn’t that much to it. Twitter is used to broadcast short and quick statements to the public about what you’re up to, where you are, or in the case of business: what promotions are going on, new blog entries, or other news. Here is all you really need to know about using Twitter:

a) # – Hashtags

Hashtags (#) are used to make categories, or “trends.” You can put a hash tag between a word or multiple words (just remove the spaces) to create a category, or discuss a category that is already trending. You can tell what is trending based on the “trends” list on the right of your screen. For example, if you are “tweeting” about the weather and you want your tweet to fit into the category of “weather,” your tweet might look like this:

“Today is a beautiful day. #weather”

Don’t overuse hashtags – you should really only use them when you’re trying to make a certain part of your tweet searchable so other users can find what you are saying based on that category.

b) The @ sign

The only function that the @ sign serves is to direct your tweet at another Twitter user. If your friend’s username (or handle) on Twitter is Bob, you could tweet “Today is a great day, right, @Bob?” if you want all of your followers to see it. Or, you could send a Direct Message to Bob by saying “@Bob hi how are you?” Talking directly to your followers via the @ sign is a great way to build relationships with potential customers.

3. People are going to find YOU on social media sites

This is one of the most popular myths about social media, yet it couldn’t be further from the truth. Unless you happen to work for a company that already has tons of customers, fans, or followers in real life, it is probably going to be a challenge to find followers on your social media accounts. This is where promotion and word of mouth come into play. Make sure your in-person customers know where to find you on these sites. You can inform them of your username via a poster, a business card, or an email campaign. Provide incentives to people who do follow you or friend request you. For example, you can tell customers that you often have deals on your social media sites that are only available to followers. This is a guaranteed way to increase the amount of followers and fans on your pages.

4. Every business needs a strong social media presence

When considering your own business’ social media strategy, ask yourself one question: what does my actual customer base look like in real life? If you are catering your services to a population that is older or probably won’t be using digital media in the first place, don’t waste your time (and money) on social media. Stick to more traditional methods of marketing and customer relations. Although it is all the rage to use Facebook and Twitter for your business, there are many businesses that can get by just fine with an effective website and listings in online directories.

Social Media Marketing – 10 Powerful Social Media Marketing Tips

1. Use blogging as a means of social media marketing

A blog is the Internet’s version of the corner soap box. It is an outlet that can be used by the average individual to disseminate information. The blog is one of the most effective tools to do everything from developing a large following to promoting new products.

It is often through a company’s blog that both small and large companies get vital information to their customers. If you want to use social media marketing affecting then you need a blog.

2. Use Twitter marketing to promote messages for other users

Twitter has become one of the largest promotional centers in the world which makes Twitter marketing a powerful tool.

You will often hear this person tweeted this or this celebrity tweeted that. Twitter is one of the most effective ways to use social media marketing to turn the ordinary into the extraordinary.

3. Use Facebook Marketing as a form of online marketing

Facebook has emerged over the last year as the friend everyone wants. Everyone is either using it or trying to become a part of it. One of the best strategies to make use of Facebook marketing is the use of the Facebook fan page and Facebook personal page.

The Facebook fan page is one of the must have tools in your social media marketing arsenal. It allows for a direct connection to your fans and customers. It may also be used to develop better overall marketing strategies with the information that is literally handed over to you from your fans.

4. Use YouTube marketing to boost your blog

There is nothing that lights-up the internet like a good viral video. Weather it is the racy Go Daddy videos or other viral videos, they produce a great deal of attention and traffic.

A good viral video can make your business enterprise a household name and produce residual traffic for your enterprise for weeks to come.

5. Use Twitter marketing to expose your products to more people

Endorsements have always been a tool of any marketing firm. Big names carry weight and often have explosive marketing power. Twitter marketing and Facebook marketing allow for this power to be tapped.

Twitter can expose your product to millions of people simply because you partnered with a big name personality.

6. Use social media marketing to make money

Blog reviews are another big way to generate traffic, buzz, and sales. It’s another form of endorsements and is a great bang for your buck. A good review could yield you 5 times to 10 times what you paid for it.

Be sure that the person producing the review for you has a rather large following so that you can receive the best value for your money.

7. Use Twitter marketing to make giveaways go viral

One of the best ways to make use of social media is to host a giveaway using social media outlets. The simple investment of the giveaway could yield you many new twitter followers, hundreds of new Facebook fans, and build your email subscription list. This is another Twitter marketing strategy that has long term benefits.

8. Use social media marketing to hook up with celebrities

Social bookmarking sites allow you to make a mark that can be stumbled upon later on. Some of the best sites for social media marketing are:

– Digg.com

– StumbleUpon

– Reddit

These sites are great for storing links, organizing them, and directing traffic to your business website.

9. Use social media marketing strategies that are often overlooked

You are probably using Twitter marketing and Facebook marketing already. MySpace and other social networking sites are often overlooked when it comes to social media marketing. The effectiveness of them however has not diminished. It is still a major platform used by music artist to distribute music and other items.

There aren’t any major companies that do not have a MySpace page, and you should too! There are still people that religiously use their MySpace pages and they make a great target audience for your marketing strategy.

10. Use Twitter marketing, Facebook marketing, and YouTube marketing all together

The best social media marketing strategy is to combine Facebook marketing, Twitter marketing, and YouTube marketing all together. You can have your Facebook fans follow you on twitter while checking out your website.

You can then have the people checking out your website participate in your give away which drives them back to your social media hub. You will have an injection of new traffic from your celebrity connection!

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