10 Internet Marketing Tips to Enhance Your Business’s Online Presence

1. Boost Your Blog Buzz

There are reportedly more than 346 million people worldwide who read blogs (ComScore). But just having a blog does not guarantee people are reading it.

  • Register your blog with popular directories
  • Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog
  • Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site.

2. Social Media

Social media can be a great way to get the word out about your company or product. It helps to create exposure and interest from the community.

  • Did you know Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business.
  • LinkedIn is a professional network that includes allowing companies to create profiles.
  • Manage your social networking presence and engage in consistent participation with your connections. Nutshell Mail is a service that brings users a summary of their social network updates to their inbox in a single email delivered to them on their schedule.

3. Monitor Your Cyberspace Presence

We have all heard of “Google-ing” someone or something… Keep an active eye on what is posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what iss out there.

Searching your name on Google and Twitter can tell you several important things:

  • What people are saying about your business
  • Whether your work is being used without your permission
  • Whether someone else is using your personal or business name

If your reputation is in trouble and you are finding negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.

4. Be consistent with your online message and branding

Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities.

  • Integrating communications helps eliminate confusion from the consumer and builds brand strength.
  • All advertising media selections, creative designs, and public relations efforts should strive to match the message, media, and audience, so the right person sees and/or hears the advertisement or marketing piece and can recognize the business and its brand consistency.

5. Apply Search Engine Optimization (SEO) to your Web site

SEO is a great way to increase your online revenue stream. SEO allows you to:

  • Develop and arrange your site’s content and navigation to be fully optimized
  • Drive more traffic to your Web site
  • Maximize your Internet exposure

6. Enhance your site’s viewership with Pay-per-click (PPC) marketing

Before implementing your PPC campaign, research traffic patterns for keywords as well as the bid prices for those terms so you can effectively plan and budget your campaign.

  • Track your best performing ads to determine what is leading to the highest volume of traffic to your Web site bringing revenue to your business.
  • PPC can be an incredibly cost effective tool if properly managed. Consider hiring an expert to manage the campaign, design optimized landing pages for your ads, and track metrics.

7. Stay in front of your customers with Email Marketing Campaigns

Your businesses Email marketing campaigns should be representative of the brand and image of your company.

  • Email campaigns allow you to stay in front of your prospects and clients.
  • Email marketing solutions create an interactive experience with your customers.

8. Market on the Web

There are a many powerful free online tools that can serve to market your business on the Web. Here are a few to consider:

  • Slide share – share presentations
  • Tag your presentations and embed them on your blog or Web site

  • You Tube – share videos
  • Consider filming and uploading your presentations. Post videos of you interviewing industry experts or feature client reviews of your business.

  • flickr – share pictures
  • It’s a great way to showcase your portfolio or share photos of your presentations.

  • Delicious -share Web pages
  • Social book marking service that allows you to save all your bookmarks online, then share them with other people.

  • Amazon.com – share your opinion
  • When you read a book in your field, review it on Amazon.

9. Increase your media exposure with electronic press releases and industry related articles

PR allows you to maximize your exposure in your business’s targeted markets. It also allows you to boost your Internet search rankings.

Also, find out what stories reporters and editors are working on by using links like:

  • Peter Shankman’s Help a Reporter Out (HARO)
  • PitchRate.com

10. Be an Industry Expert

Answer questions you have knowledge in on sites like Yahoo Answers or LinkedIn Answers. Both rank extremely high with search engines and will increase traffic to your Web site.

Copyright 2010 ALR Marketing Solutions, LLC. All rights reserved.

Affordable & Effective Marketing Tips to Promote Your Business Online

There are many ways that you can market your business without having to spend a lot of money and if you know what they are, then you can get started. You can do this simply by creating some stunning content and having it posted on your blog or even by writing for an industry-related magazine. These are just a few of the many options that you can pick and choose from, so make sure that you are considering what options are going to be ideal for you.

Affordable Marketing Tips

Make sure that you are looking at the budget that you have for marketing and that you are thinking of how you can get the most for your money. Here are some great tips that can help you to save money or get marketing done at affordable prices, including:

• Creating some of the best and most unique content that is found on the internet and posting it on your blog

• Create your own My Business Google account to ensure the visibility on various sites like Google Maps

• Build an email list of interested customers and make sure that you are letting them now when new services or added or when you have a sale

• Write an informative article for one of your industry related magazines

• Attend some of the functions for local networking

• Sponsor or even co-sponsor a giveaway or contest

• Build an affiliate program for your loyal customers

• Write guest posts for some of the popular niche sites

• Comment on various blog posts

• Create a group and profile page on Facebook for your business

• Offer some free introductory products on your page

• Create some stunning infographics that you can use

• Create business cards that will catch the eye

• Host some classes locally

• Post free information on your social media pages

• Interact with customers on social media through comments, messages and more

• Buy advertisements on Facebook and other social media platforms

• Consider PPC as an option

• Offer discounts to people who subscribe to your mailing list

Think about these various ways that you can save money when it comes to advertising since most of them would be affordable and can fit into any budget that you might have. Find the ones that work for you and that would cover the needs that you might have, so start looking now.

There are plenty of ways that you can get effective and affordable marketing without blowing up your current budget. Think about creating some great content and posting it on your site along with writing guest posts for other industry sites. Also, you should make sure that your business is claimed on all of the Google Business tools and that you are updating the information as it changes, if it does. You also want to make sure that you are finding the right marketing technique that would work for you, including giveaways and much more.

Instagram Marketing Tips for Your Business

Millions of people globally are now using Instagram. Instagram has made it easier to take pictures and share them with friends and many people enjoy doing this. Apart from networking, you can use Instagram in a more efficient way for marketing. Instagram is a great promotional tool you can use to promote your business online.

Tell the story using photos and videos

Photos are worth a thousand words and Instagram is all about pictures. If you are into Instagram for marketing purposes, then you ought to understand that random photos do not work. You need to post pictures of your product constantly. Posting pictures of your products is one of the best ways of increasing your brand awareness and boost sales of your products. The pictures do not necessarily need to be very professional. The key thing is having the pictures highlight the main features and functions of the goods you are promoting. The pictures should appeal vast audience on Instagram.

Videos too are important in Instagram marketing. You can create and share a video with your employees to promote the product at hand. You can also opt to do a live product review video and share it on Instagram. Pictures and videos are more appealing to many people than text files. Media files stand higher chances of going viral as people share them. They are also more memorable than text files. Create photos and videos that show your brand story and values. So images and videos are important if you want to improve your brand and sales.

Use quality media

To improve your visibility, you need to make and share high-quality photos and videos in your feeds. Where necessary, seek professional assistance or advice from a photographer. However, you can use a great camera to take sharp pictures. Try to get your images at best angles. Edit your photos for better results. Nowadays mobile phones are equipped with photo editing tools for this purpose. Instagram too has several photo editing tools. Apply this tools for your Instagram marketing purpose.

Connect with our followers

Maintaining contact with your customers is vital, particularly for developing business with a small market share. You can start by showing your clients that you are concerned about their feedback. You can achieve this by replying to their questions and comments. This will improve user-generated content and credibility as well as promote the visibility of your products and business. Your Instagram followers can significantly influence the success of your enterprise, and you should never underestimate them.

Use hashtags

Hashtags are relevant in Instagram marketing. You need to use them because Instagram users interact using hashtags. Hashtags allow users to make your contents searchable and are important if you want to increase your followers. Has tags like media can create a viral effect which is beneficial to your business. You can also take advantage of trending hashtags especially if the hashtags are related to your product. This is important because Instagram users can use hashtags to search for posts.

Use branded hashtag

You should include your business name in you hashtags. Use unique hashtags for a particular promotional campaign you run. Not only does this promote your campaign, but it also provides a unique hashtag for your clients to connect and share with other participants.

Have a friendly attitude to everyone

While carrying out your Instagram marketing, you need to understand that Instagram is a community composed of people with varied ideas, emotions, and background. Always be friendly to everyone and appreciate their time to connect with you on your page. Always ensure you listen to your clients.

Be active

Post at least once daily to keep things up to date and ensure your followers updated with the current happenings. You can experiment posting at varying times of the day to see which time your posts do best.

Consistency

Consistency is crucial in Instagram marketing. Be consistent in your postings and develop a theme that is prominent in your posts. Let your followers know what to expect from you.

Link your Instagram and Facebook accounts

Connect your Instagram and Facebook accounts to improve your marketing power. Nowadays, you can have an Instagram tab on your Facebook page. This allows you to share your Instagram posts to your Facebook followers if you have a fan page.

You can network with friends and the world via Instagram. Instagram can be used for marketing purposes. Instagram marketing can improve your brand’s visibility, increase sales, and consequently revenues. Consider the above mentioned Instagram marketing tips to achieve success.

Social Media Marketing Myths and How to Best Use Social Media

These days, everyone in the business world seems to be talking about “social media marketing” and how it can grow their business. Everyone wants to believe that taking on a social media strategy will magically drive in tons of new visitors to their website, which in turn will make them into customers at their business. However, for many small businesses, these expectations don’t always seem to come true. Here are several of the most common myths about how social media marketing will grow business, and tips on better approaches to using social media.

1. You need to hire a “social media guru” to handle your company’s social media accounts

Think you need some “internet ninja” to take care of your company’s Facebook, Twitter, LinkedIn, and other social media accounts? You most definitely don’t. Many businesses take one look at the words “social media marketing” and decide that they’d be better off with paying some young person to manage their social media accounts, which will cause business to magically grow on its own. Think again! Not only can social media accounts often be maintained by staff who already works at the business, but also, social media is not just some fad that only young people understand. Websites used for social networking are easy to use and easy to navigate – they wouldn’t have as many users as they do if this weren’t the case. You don’t need to know any fancy language or need to be a computer genius to make the most of social media sites.

2. You can be fluent in “Twitter”

While the average person who is new to Twitter may take one look at the site and feel instantly confused, there really isn’t that much to it. Twitter is used to broadcast short and quick statements to the public about what you’re up to, where you are, or in the case of business: what promotions are going on, new blog entries, or other news. Here is all you really need to know about using Twitter:

a) # – Hashtags

Hashtags (#) are used to make categories, or “trends.” You can put a hash tag between a word or multiple words (just remove the spaces) to create a category, or discuss a category that is already trending. You can tell what is trending based on the “trends” list on the right of your screen. For example, if you are “tweeting” about the weather and you want your tweet to fit into the category of “weather,” your tweet might look like this:

“Today is a beautiful day. #weather”

Don’t overuse hashtags – you should really only use them when you’re trying to make a certain part of your tweet searchable so other users can find what you are saying based on that category.

b) The @ sign

The only function that the @ sign serves is to direct your tweet at another Twitter user. If your friend’s username (or handle) on Twitter is Bob, you could tweet “Today is a great day, right, @Bob?” if you want all of your followers to see it. Or, you could send a Direct Message to Bob by saying “@Bob hi how are you?” Talking directly to your followers via the @ sign is a great way to build relationships with potential customers.

3. People are going to find YOU on social media sites

This is one of the most popular myths about social media, yet it couldn’t be further from the truth. Unless you happen to work for a company that already has tons of customers, fans, or followers in real life, it is probably going to be a challenge to find followers on your social media accounts. This is where promotion and word of mouth come into play. Make sure your in-person customers know where to find you on these sites. You can inform them of your username via a poster, a business card, or an email campaign. Provide incentives to people who do follow you or friend request you. For example, you can tell customers that you often have deals on your social media sites that are only available to followers. This is a guaranteed way to increase the amount of followers and fans on your pages.

4. Every business needs a strong social media presence

When considering your own business’ social media strategy, ask yourself one question: what does my actual customer base look like in real life? If you are catering your services to a population that is older or probably won’t be using digital media in the first place, don’t waste your time (and money) on social media. Stick to more traditional methods of marketing and customer relations. Although it is all the rage to use Facebook and Twitter for your business, there are many businesses that can get by just fine with an effective website and listings in online directories.