Social Network Marketing – The Free Way to Promote Your Business

When it comes to marketing on the Internet, you have to understand social network marketing. Here’s why, it’s a free way to drive traffic to your website and here are some ways you can do that.

Remember it’s a social network. A lot of people forget that when marketing on the Internet using social network marketing you can come off as spam there have been a lot of spam complaints throughout my time and I see a lot of people do ridiculously stupid stuff and I suggest you don’t do that as well.

Always try to make friends on these networks because these are people you really want to connect with. It’s not all about recruiting it’s about building relationships. If you can build relationships properly these people want to follow you, it just make sense. If you can catch somebody’s curiosity you have a good chance of them asking you what do you do.

I don’t recommend sending your link in your first message that you send somebody because I usually never even read the messages they send me because they look like spam. Always try to sell yourself before you sell your business. That’s what the social networks all about. If you can understand this then you have no problem marketing and social networks.

Here’s another perk of why I like to do it this way. it is basically no cost to me I chat with people from Japan, China, and so many other countries never even been to them. This is a powerful tool if used correctly.

No matter what your business is promoting it using social network marketing can work for you but of course there are lots of different tips and tricks that you need to learn to make it work and if you want to make it work for you check out the resource box below.

Everything You Need To Know About Social Media Marketing

All businesses greatly benefit when they resort to the internet to find their clientele. Because of the surge of online users, companies have also considered bringing their business to where most people hang out these days – online. Through the help of social media marketing, a new marketing strategy geared towards tapping online customers, businesses have leaped from their usual traditional marketing strategies and welcomed this new marketing strategy to attract more customers.

In this article, we will tackle a few tips on how to effectively use online networking to guide you and your business to soar higher.

Twitter is one of the most sought after social networking site. What’s unique about this website is that it only allows you to tweet a certain number of characters to share your thoughts. But those few tweets can actually help businesses succeed. With the right social media marketing strategy, tweets can even go viral. Facebook is another online community site that has become famous for connecting with people all over the globe. Because of its popularity, many marketers use Facebook to promote their businesses. Aside from Twitter and Facebook, you also have YouTube, Pinterest, Tumblr, and more.

As an entrepreneur, you need to be familiar with these social media accounts. When running a website, be sure to make your reader’s viewing and reading experience more comfortable to retain them on your site. When one lands on a cluttered website, often than not, visitors will immediately cling on that mouse and click on the ‘X’ button on the upper right side of their screen to get away from the messy website. But when a website is well-organized and provides clear messages, they would not hesitate to follow you and share useful information they find on your site on their online profiles.

In order to retain readership, you also have to employ the use of online network sharing buttons that will let your readers share information in a breeze. In this case, to be an effective social media marketing strategist, you have to think what’s best for your online customers.

In case you need help in marketing your business online, you can follow DIY guides to help boost your online presence, increasing traffic to your site. There are also effective social media plugins available which could answer your needs in terms of expanding your market reach. Social media plugins like PulseHover is something you should try to consider. It’s an excellent plugin that helps you increase your site’s conversion rate while at the same time help you earn more for your business.

PulseHover is a powerful plugin that allows for social media sharing among different platforms of social media. It’s so easy to use and your readers will not have a problem sharing your publications online with through their social media buttons. To know more about the PulseHover, you can check for PulseHover reviews online to guide you in using this effective social media marketing tool.

As you continue applying different marketing strategies, always remember not to neglect your social networking sites as they are great resources to placing free advertising. Tapping new and old customers is just easy with the use of proper social media tools. You can simply post new product or service offerings online and see magic happens as your readers and followers share your useful tips.

To encourage loyalty from your followers, always interact with them. Try to come up with ways that will engage them. Always reply on comments to assure them of your online presence. Create online contests for your followers. This will not only strengthen your bond with them but will also help you tap future prospects..

When you use social media marketing strategies online, always remember to stay professional. Never engage in petty fights. You need to take care of your image and your business’ image. You need to retain the trust and confidences that your followers have given you so don’t break that trust. Be a trustworthy entrepreneur and as much as possible, only share useful information online.

You might consider social media marketing as a complex marketing strategy but if you are just patient, you will reap the fruits of your labor once your traffic converts to sales and an increase in your fan base. Never hesitate to seek help when finding the best tools to use for your online networking campaign. Refer to review sites and check information on tools like the PulseHover reviews to help your business become successful.

Content Strategy for Social Network Marketing

Imagine that social networks are a lot like an in person social party put on by your local chamber of commerce. There’s quite a few people there and you know that in order to successfully navigate this party you’re going to have to engage in some face-to-face conversations with the potentially new customers that are there.

The easiest strategies that almost always has shown a good success rate at driving interactions is what is known as the 80/20 principle. 80% of your interactions such as Likes, Shares, Comments, replies, retweets, hearts (Instagram), etc should be focused on your followers and not on you.

I want to repeat that so it sticks. 80% focused on your followers and NOT on you.

Once you’ve built a rapport with them and have interacted with them in some way, they will feel connected to you and your business. Social etiquette dictates that they should reciprocate any attention given to them by you. At this point, you can then start mixing direct offers or promotions to get those followers to start clicking or purchasing from your website.

You should aim to have a style that’s approachable and authentic. A good sense of humor is always a plus and do not be overly formal. Keep a unique style and tone that is fun and professional.

There’s no wrong way to do this. However, here are some useful tips.

Try out different times of day to see when you get a higher engagement.

Try to issue updates on a regular basis so that your user base can get used to your schedule and will look forward to your entertaining and quality content.

Your followers and fans will appreciate you for it.

Content ideas

Create a theme for each day of the week:

  • Markdown Monday – Highlight a sale or discount code valid for only this week
  • Exclusive Tuesday – Show a photo or video giving a sneak peak behind the curtain.
  • Useful Wednesday – Informative tips or trends in your industry
  • Spotlight Thursday – Reply publicly to customer questions, or show off a positive review.
  • Feature Friday – Showcase a broader industry news article or relevant content
  • Giving Saturday – Focus on some kind of charity event or neighborhood non-profit that you support.
  • People Sunday – Highlight your employees. Show them having fun at work.

Updates that are effective at driving engagement

Do this if you want your followers to share, reply, or like your content

  • Get Visual – They are more likely to respond to funny newsworthy and inspiring visuals (photos) than just text updates.
  • Ask for what you want – Believe it or not, just ask people to share your content and they will do it. Of course, the content has to be worth sharing.
  • Seize the moment (trending topics) – Tap into the current conversational trends. Whether it’s seasonal, cultural or even current events. (Google trends is a good place to pick up on whats currently happening. http://www.google.com/trends/hottrends )

Updates that are good at encouraging a direct response

If you want action NOW, then do this;

  • Compelling offer – Drive clicks and generate leads by delivering a truly compelling offer. Ask your users for suggestions for these.
  • Sense of Urgency – Limit your offer to a specific time period to create a sense of urgency.
  • Clear call to action – If you are trying to drive traffic to a specific URL, then don’t include anything else that might distract people into going somewhere else. Create the funnel.

I hope you find this information useful, and that it gives you a good starting point in developing a strategy that you can customize to your particular industry or business.

I understand that there is no “one size fits all” answer, but that’s why experts exist. We’ve made all the mistakes and know what to avoid and what to emphasize. Good luck to all of you.

10 Internet Marketing Tips to Enhance Your Business’s Online Presence

1. Boost Your Blog Buzz

There are reportedly more than 346 million people worldwide who read blogs (ComScore). But just having a blog does not guarantee people are reading it.

  • Register your blog with popular directories
  • Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog
  • Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site.

2. Social Media

Social media can be a great way to get the word out about your company or product. It helps to create exposure and interest from the community.

  • Did you know Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business.
  • LinkedIn is a professional network that includes allowing companies to create profiles.
  • Manage your social networking presence and engage in consistent participation with your connections. Nutshell Mail is a service that brings users a summary of their social network updates to their inbox in a single email delivered to them on their schedule.

3. Monitor Your Cyberspace Presence

We have all heard of “Google-ing” someone or something… Keep an active eye on what is posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what iss out there.

Searching your name on Google and Twitter can tell you several important things:

  • What people are saying about your business
  • Whether your work is being used without your permission
  • Whether someone else is using your personal or business name

If your reputation is in trouble and you are finding negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.

4. Be consistent with your online message and branding

Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities.

  • Integrating communications helps eliminate confusion from the consumer and builds brand strength.
  • All advertising media selections, creative designs, and public relations efforts should strive to match the message, media, and audience, so the right person sees and/or hears the advertisement or marketing piece and can recognize the business and its brand consistency.

5. Apply Search Engine Optimization (SEO) to your Web site

SEO is a great way to increase your online revenue stream. SEO allows you to:

  • Develop and arrange your site’s content and navigation to be fully optimized
  • Drive more traffic to your Web site
  • Maximize your Internet exposure

6. Enhance your site’s viewership with Pay-per-click (PPC) marketing

Before implementing your PPC campaign, research traffic patterns for keywords as well as the bid prices for those terms so you can effectively plan and budget your campaign.

  • Track your best performing ads to determine what is leading to the highest volume of traffic to your Web site bringing revenue to your business.
  • PPC can be an incredibly cost effective tool if properly managed. Consider hiring an expert to manage the campaign, design optimized landing pages for your ads, and track metrics.

7. Stay in front of your customers with Email Marketing Campaigns

Your businesses Email marketing campaigns should be representative of the brand and image of your company.

  • Email campaigns allow you to stay in front of your prospects and clients.
  • Email marketing solutions create an interactive experience with your customers.

8. Market on the Web

There are a many powerful free online tools that can serve to market your business on the Web. Here are a few to consider:

  • Slide share – share presentations
  • Tag your presentations and embed them on your blog or Web site

  • You Tube – share videos
  • Consider filming and uploading your presentations. Post videos of you interviewing industry experts or feature client reviews of your business.

  • flickr – share pictures
  • It’s a great way to showcase your portfolio or share photos of your presentations.

  • Delicious -share Web pages
  • Social book marking service that allows you to save all your bookmarks online, then share them with other people.

  • Amazon.com – share your opinion
  • When you read a book in your field, review it on Amazon.

9. Increase your media exposure with electronic press releases and industry related articles

PR allows you to maximize your exposure in your business’s targeted markets. It also allows you to boost your Internet search rankings.

Also, find out what stories reporters and editors are working on by using links like:

  • Peter Shankman’s Help a Reporter Out (HARO)
  • PitchRate.com

10. Be an Industry Expert

Answer questions you have knowledge in on sites like Yahoo Answers or LinkedIn Answers. Both rank extremely high with search engines and will increase traffic to your Web site.

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