LinkedIn Profile Tips – The 10 Mistakes You Want to Avoid and Why

A lot of people tell you what you should be doing, but what about what you shouldn’t be doing?

LinkedIn is the place to not only find others but also to be found. And that is why you need a LinkedIn Profile that not only helps you get found but also will entice people to contact you once they view your profile. I see many people making fundamental mistakes that actually work against them in this aspect. If you’re going to spend time putting together a LinkedIn profile, I assume you want to maximize your chances of being contacted by the right people, right?

With that in mind, I have created an easy-to-understand list of a few things to check for with my reasoning. If it sounds like an exercise in search engine optimization, you are on the right path. Just like any website owner, you want your LinkedIn profile to stick out and be found!

Enjoy my LinkedIn Profile Tips!

1. Not Displaying Your Personal Photo

I wrote an entire blog post about why you should include your photo in your LinkedIn profile, but it all comes down to having social media credibility or not. There are too many fake profiles on LinkedIn, so you want to show that you are real. If you have taken the time to complete your LinkedIn profile, why wouldn’t you display your photo? It just raises too many potential questions. And company logos or photos of pets obviously have no value here

2. LinkedIn Profile Headline is Not Branded Enough

See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at your profile. Your Profile Headline is the single most important piece of real estate on your LinkedIn Profile, and you need to brand it as such.

3. LinkedIn Status Update is Not Appealing

This is that “What are you working on?” box that I refer to as a “Status Update.” Assuming someone finds you and looks at your profile, chances are they are going to be looking at what you write here simply because that it appears just underneath your Headline Profile. What do you write here? Many people in transition note that they are looking for a job here. What do you use your LinkedIn Status Update for? It is part of your branding exercise, and it should be something appealing that will both inform the reader of your latest activities as well as hopefully add to, not subtract from, your LinkedIn Brand.

4. Don’t List Enough Companies You Worked At Or Schools Attended

One of the ways you are found on LinkedIn is through searches on company names or schools. If you are only listing your current company and/or not even displaying your college, you are missing out on potentially being found. Check this out: I did my Junior year of college abroad in Beijing nearly 20 years ago. I had been out of touch with all of the 15 or so Americans that were there that year. Two of those 15 have found me on LinkedIn! And another high school friend who I lost touch with found me this week on LinkedIn. They would not have found me had I not listed my Junior year abroad school and high school name on my profile. Companies are even more important in that there are potentially more colleagues that may be trying to find you or recruiters trying to network with you! You may be missing out!

5. Not Having Three LinkedIn Recommendations

This is the same as not having your personal photo on your LinkedIn profile. Why? When you sign up for LinkedIn and first fill out your profile, LinkedIn recommends that you write three LinkedIn Recommendations. You need to do this in order to get your LinkedIn Profile to 100% Completion. Job postings on LinkedIn similarly require three LinkedIn Recommendations. These recommendations can only work in your favor, so why don’t you have at least three of them?

6. Too Few Connections

This is a topic for debate, but too many people have too few connections on their LinkedIn Profile, and thus are not getting found. The idea is simple: when you do a search you will see results from your network. And vice-versa. So the more connections you have the more search results you will appear in pure and simple.

7. Not Listing Three Websites

LinkedIn gives you the ability to list three websites on your profile. Are you taking advantage of it? Do you have a Twitter profile or other social networking profile that you want to advertise? Company website? A blog that you enjoy reading? Anything that you would want associated with yourself should be listed here. You will be adding to the search engine optimization of your own websites just by the fact that you list them here!

8. Not Claiming Your Personal URL

When you sign up to LinkedIn you are provided a public URL which you can then include on your email signature or wherever else you want to lead people to your LinkedIn Profile from. You can customize this when you edit your profile. Claiming your name here is one of the first things you should have done on LinkedIn. If you have a common name, make sure you claim your LinkedIn URL before others do!

9. No Branded Summary Rich with Keywords

Assuming that someone finds you in a search result, likes your Profile Headline, and isn’t scared away by your Status Update, the next most important part of your profile will be your Summary. This is the chance to fully brand yourself and ensure that any keywords that you want associated with yourself are found here. You also want to write something compelling, just as you would in the Executive Summary of your resume. This is your stage to tell the world who you are and what you can do! Utilize it to your fullest advantage!

10. No Job Descriptions

Even if you’ve listed positions at companies that you previously held, it means nothing if you don’t have any job descriptions. Job descriptions provide you the perfect opportunity to pepper your profile with keywords that will help you get found. Why aren’t you taking advantage of this?

Did I miss any that you’d like to share? Let me know! And if you didn’t make any of the above mistakes, congratulations! Your LinkedIn Profile is in good shape!

How To Make The Most Of LinkedIn – 3 Tips

As you may or may not know, businesses are quite active across most of the major social networks; Twitter, Facebook, and LinkedIn.

In this article, we are going to focus on LinkedIn.

LinkedIn is currently the largest professional network in the world, with more than 150 million users across the world.

For anyone who uses LinkedIn on a regular basis, you know how powerful a tool it can be when used correctly.

For those of you who do not know how powerful a tool LinkedIn can be, this is the article for you!

So, for now, let’s start with 3 very important tips:

Tip 1 – Get your profile to 100% and include your keywords. When people type in, for example, ‘Accountant’ in the search bar, if your profile completeness is 100% then you are 40X more likely to show up in search results. What’s more, if you have included your keywords in your profile (without cramming loads in!) then you are even more likely to show up in the search results.

Tip 2 – Groups and Answers are your strongest weapons of attack.If you really want to use LinkedIn to it’s full potential, you will never be able to do this without Groups or Answers. Groups is where you can ask for help, or share information you think the audience would find useful (which helps grow your reputation on LinkedIn as an expert in your field, as well as attracting visitors to your website). Answers are where you can either ask a specific question, or even answer other people’s questions. Put it this way; wouldn’t you be more likely to sign up an accountant who had already helped you with a financial/tax problem without you having to pay them?

Tip 3 – Using LinkedIn Search to create a hit-list of potential customers.LinkedIn’s advanced search features can be extremely useful for you and your business if you know how to use it. You can filter the entire LinkedIn memberbase by industry, company size, seniority level, geographic location, number of staff, and much, much more. After spending a little time with LinkedIn Search, you will develop a hit-list of people who match your ideal client profile. Now it’s time to research them and make contact.

And there you have it; 3 tips that will help you to use LinkedIn to win new customers and grow your business – now get on LinkedIn!

Tips To Use LinkedIn For Professional Networking And Business Marketing

LinkedIn is one of the most popular and powerful business-oriented social networking sites that help to make strong professional networks and business marketing. It was originally founded in the year 2002 and launched for the general public in 2003. Today it has more than 400 million accounts, out of which more than 200 million are active. From connecting networks to generating leads, it can do everything and anything for your business. Scroll down to read more because you cannot afford to miss such outstanding tips that help in networking and business marketing by the way of LinkedIn.

Complete Your Profile: One of the simplest ways to use LinkedIn for networking and business promotion is by creating your business account or page on it, which clarify your company objectives to your followers and give them a reason to get connected with you. You have to understand the fact that your business profile is the soul of your brand, so, you should complete it and provide necessary information to your followers.

Link Your Website To Your LinkedIn Profile: To increase your networking and for the promotion of your business, you have to link the URL of your website to your profile. This will help your follower to easily land on your website and make a purchase as per their need.

Build Relationship With Business Partners: A healthy business relationship is a key to success that helps in the branding of your business. So, always try to develop relationships with a Media Company or with the mover and shaker of your industry that helps you to be in the limelight and increase your followers.

Join Groups And Stay Active: Another important tip that helps you in business networking or promotion is by connecting with groups and be active in the groups. If you are active on your LinkedIn account and answer all the queries of your followers or group members than it will help to generate more leads for your business. You can also create your own group.

Post High-Quality Content: Content is an important ingredient, which helps in increasing the knowledge of your followers and give them a reason to be in touch with you. So, you should post high-quality content on your wall that easily grabs the attention of your follower.

Optimize Your Search Ranking: Don’t be surprised, yes; you can optimize the search ranking of your LinkedIn profile. For this, you just need to use a rich density keyword in the description of your page and share relevant information related to your offered products and services that give your viewer a reason to follow you.