Affordable & Effective Marketing Tips to Promote Your Business Online

There are many ways that you can market your business without having to spend a lot of money and if you know what they are, then you can get started. You can do this simply by creating some stunning content and having it posted on your blog or even by writing for an industry-related magazine. These are just a few of the many options that you can pick and choose from, so make sure that you are considering what options are going to be ideal for you.

Affordable Marketing Tips

Make sure that you are looking at the budget that you have for marketing and that you are thinking of how you can get the most for your money. Here are some great tips that can help you to save money or get marketing done at affordable prices, including:

• Creating some of the best and most unique content that is found on the internet and posting it on your blog

• Create your own My Business Google account to ensure the visibility on various sites like Google Maps

• Build an email list of interested customers and make sure that you are letting them now when new services or added or when you have a sale

• Write an informative article for one of your industry related magazines

• Attend some of the functions for local networking

• Sponsor or even co-sponsor a giveaway or contest

• Build an affiliate program for your loyal customers

• Write guest posts for some of the popular niche sites

• Comment on various blog posts

• Create a group and profile page on Facebook for your business

• Offer some free introductory products on your page

• Create some stunning infographics that you can use

• Create business cards that will catch the eye

• Host some classes locally

• Post free information on your social media pages

• Interact with customers on social media through comments, messages and more

• Buy advertisements on Facebook and other social media platforms

• Consider PPC as an option

• Offer discounts to people who subscribe to your mailing list

Think about these various ways that you can save money when it comes to advertising since most of them would be affordable and can fit into any budget that you might have. Find the ones that work for you and that would cover the needs that you might have, so start looking now.

There are plenty of ways that you can get effective and affordable marketing without blowing up your current budget. Think about creating some great content and posting it on your site along with writing guest posts for other industry sites. Also, you should make sure that your business is claimed on all of the Google Business tools and that you are updating the information as it changes, if it does. You also want to make sure that you are finding the right marketing technique that would work for you, including giveaways and much more.

Instagram Marketing Tips for Your Business

Millions of people globally are now using Instagram. Instagram has made it easier to take pictures and share them with friends and many people enjoy doing this. Apart from networking, you can use Instagram in a more efficient way for marketing. Instagram is a great promotional tool you can use to promote your business online.

Tell the story using photos and videos

Photos are worth a thousand words and Instagram is all about pictures. If you are into Instagram for marketing purposes, then you ought to understand that random photos do not work. You need to post pictures of your product constantly. Posting pictures of your products is one of the best ways of increasing your brand awareness and boost sales of your products. The pictures do not necessarily need to be very professional. The key thing is having the pictures highlight the main features and functions of the goods you are promoting. The pictures should appeal vast audience on Instagram.

Videos too are important in Instagram marketing. You can create and share a video with your employees to promote the product at hand. You can also opt to do a live product review video and share it on Instagram. Pictures and videos are more appealing to many people than text files. Media files stand higher chances of going viral as people share them. They are also more memorable than text files. Create photos and videos that show your brand story and values. So images and videos are important if you want to improve your brand and sales.

Use quality media

To improve your visibility, you need to make and share high-quality photos and videos in your feeds. Where necessary, seek professional assistance or advice from a photographer. However, you can use a great camera to take sharp pictures. Try to get your images at best angles. Edit your photos for better results. Nowadays mobile phones are equipped with photo editing tools for this purpose. Instagram too has several photo editing tools. Apply this tools for your Instagram marketing purpose.

Connect with our followers

Maintaining contact with your customers is vital, particularly for developing business with a small market share. You can start by showing your clients that you are concerned about their feedback. You can achieve this by replying to their questions and comments. This will improve user-generated content and credibility as well as promote the visibility of your products and business. Your Instagram followers can significantly influence the success of your enterprise, and you should never underestimate them.

Use hashtags

Hashtags are relevant in Instagram marketing. You need to use them because Instagram users interact using hashtags. Hashtags allow users to make your contents searchable and are important if you want to increase your followers. Has tags like media can create a viral effect which is beneficial to your business. You can also take advantage of trending hashtags especially if the hashtags are related to your product. This is important because Instagram users can use hashtags to search for posts.

Use branded hashtag

You should include your business name in you hashtags. Use unique hashtags for a particular promotional campaign you run. Not only does this promote your campaign, but it also provides a unique hashtag for your clients to connect and share with other participants.

Have a friendly attitude to everyone

While carrying out your Instagram marketing, you need to understand that Instagram is a community composed of people with varied ideas, emotions, and background. Always be friendly to everyone and appreciate their time to connect with you on your page. Always ensure you listen to your clients.

Be active

Post at least once daily to keep things up to date and ensure your followers updated with the current happenings. You can experiment posting at varying times of the day to see which time your posts do best.

Consistency

Consistency is crucial in Instagram marketing. Be consistent in your postings and develop a theme that is prominent in your posts. Let your followers know what to expect from you.

Link your Instagram and Facebook accounts

Connect your Instagram and Facebook accounts to improve your marketing power. Nowadays, you can have an Instagram tab on your Facebook page. This allows you to share your Instagram posts to your Facebook followers if you have a fan page.

You can network with friends and the world via Instagram. Instagram can be used for marketing purposes. Instagram marketing can improve your brand’s visibility, increase sales, and consequently revenues. Consider the above mentioned Instagram marketing tips to achieve success.

Expert Advice On Reputation Management For Business

Many people go into business thinking that they will succeed, but too often it only results in mistakes and this leads to a bad reputation. If you would like helpful tips on what it takes to build positive business relationships and maintain a good reputation, then you will need to read the article below. Continue ahead to learn this important business skills.

To improve the reputation of your business, always follow up on any issues with your customers. This is especially the case if your business is larger. The customers need to feel important. Try using a system that’s automated and can work with a customer. You can also ask them to provide feedback on their recent interactions with your business.

Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.

Try using a social network like LinkedIn to help your reputation management. This social network can rank a bit higher than some of the other ones. It is also an important tool for B2B companies. This is because many people like to search for professional services on LinkedIn instead of search engines.

If you make a mistake, apologize quickly. Most people realize that everyone is human and mistakes do happen. If you are able to rectify the mistake do so quickly and address it on your website or social media site. If you are unable to rectify the mistake, apologize and go on with your business.

Before you start marketing to your customers, make sure that you are aware of the demographic you are targeting. This will help you figure out how to connect with them. Your tone, content and verbiage are supposed to differ in accordance with the type of people you are trying to appeal to.

Stay on top of the news and other information that has to do with your service or product. This will help to keep your brand fresh, and it gives you an edge against your competition. Take a few minutes each day to run an online search to get the newest facts about the industry you’re in.

If you own a company, you should always treat your employees well. If you don’t, it will come back to harm you in the end. If others spread the word that you aren’t a good boss, then a lot of potential customers might refuse to have anything to do with your business.

Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself and your business tied to images that are explicit or inappropriate. Also, try to avoid doing or saying anything negative that will be on a news station. Potential investors and customers may see these things as red flags.

Survey your current customers. You may have customers that have suggestions that may help you build your company or improve your products. This can be done in several ways. You can send a survey to everyone on your mailing list or you can simply place a suggestion box in your business.

Some people are simply impossible to please reasonably. If you believe your customer has an irrelevant or untruthful complaint, do what you can to make them happy. As a business owner, sometimes you have to suck up your pride and think about how your customer or client is always right.

When people give you negative reviews, you should try your best to address them without admitting any fault. As soon as you admit responsibility for things, you will look incompetent in the eyes of your customers. It is best to apologize for their dissatisfaction, and not for any incident in particular.

Do not attempt to hide the mistakes you have made. Customers will realize. Give in to the fact that you made an error and offer a sincere apology. If you are humble, they’ll forgive your firm.

Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.

Make sure that your personal social networking pages are completely private to everyone except your friends. While this may seem like you are being irrationally mysterious, the result will be negative people having less of your information to run with. Business pages should always be available to everyone that wants to take a look.

Make the most of social media to build a solid online reputation. Be sure your company name plays prominently on your social media pages. If you have a couple of dozen fans on your Facebook page, get a custom URL that includes the name of your company. This is also possible with LinkedIn. Having your company name in your URL will help get your social media page ranked higher in the search engines.

As you can see from the above article, it is simple to maintain a good business reputation when you have the necessary skills to succeed. Keep these helpful tips in mind as you navigate your way through the business world. Always remember that your reputation is everything, and if you do, there should be no reason why you can’t succeed in business.

Top 10 Marketing Books for Small Business Owners

Unlike big business owners, small business owners have the burden of taking care of every single aspect of their business – recruitment, marketing, finance, accounts, managing employees to managing vendors, and so forth. But here we focused only on books that can help you gain marketing knowledge and skills. Here are the top 10 books on marketing which we believe are helpful for new as well as established small business owners.

Book # 1: The New Rules of Marketing & PR – David Meerman Scott

In the new marketing scenario, the methods such as ad copy, etc. do not bring results for your business. With the popularity of smartphones and other devices and proliferation of the Internet, new methods, rules, etc. of marketing have evolved. This book discusses the importance and benefits of using such techniques.

David M Scott provides fresh examples of success from various industries and businesses across the world. He highlights the new tools and techniques that marketers should use to communicate with their buyers directly – Twitter, Facebook, LinkedIn and YouTube. In short, this book is a guide that offers actionable strategies and insider tips that can be implemented immediately.

Book # 2: Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz

This book by Andy Sernovitz emphasizes the use of word of mouth marketing for businesses. The book elaborates purpose of blogs, social media, viral emails, etc. – when to use them and how to make them work.

Word of mouth is an effective tool to share information quickly and easily to promote businesses. It is an effective tool that can promote your business via your customers, friends and relations.

Book # 3: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business – Jay Conrad Levinson

This book furnishes strategies for Internet marketing, tips on using technology like pod-casting and automated marketing, programs for targeting prospects, cultivating repeat, referral business, management lessons in the age of telecommuting and freelance employees, etc. – exclusively for small businesses.

Book # 4: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – John Jantsch

John Jantsch is a well-known expert in small business marketing. In the book, he discusses all the proven tools and tactics together in a step-by-step marketing system. This road map helps small business owners in knowing what they need to do to market their businesses.

Book # 5: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business – David Siteman Garland

This book provides strategies for building, marketing and promoting businesses. These techniques are smarter, faster, cheaper and therefore save your time and money. The book is equally helpful for start-ups as well as those who are already in the market for sometime.

Book # 6: Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition – Patrick Schwerdtfeger

This book provides effective practical strategies and tactics – a complete tool kit to use resources sensibly, to establish online credibility. If you apply these strategies, you can get good results for your business within a brief span of time.

Book # 7: Ultimate Small Business Marketing Guide – James Stephenson

This book is an essential guide for every business owner. James Stephenson presents in this book 1500 great marketing ideas that are sure to boost your sales revenue, profits and customer loyalty and also to help you stay ahead of your competitors.

Book # 8: Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth – Stephanie Diamond

Marketing for small businesses was difficult in the past. But today, it is not the case. Web marketing enables small businesses to take advantage of marketing opportunities and win new customers.

The book ‘Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth’ focuses on different ways of marketing with a detailed strategy to put them into action. The main content of the book comprises checklists – niche, brand, story, search, content, social media tactics, traditional tactics and results. This book helps you implement web marketing strategies.

Book # 9: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook – Dave Kerpen

This book is a key to unlock the door to new opportunities. It tells you about how to build brand awareness by engaging customers in social networking sites like Facebook, Twitter and other social media networking sites.

Book # 10: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! – Andrew Macarthy

This book is a guide to small businesses. It provides 500 social media marketing tips covering all the web’s biggest players like Facebook, Twitter, Pinterest, Google+, YouTube and others. These tips will help you build brand awareness in social media networks, attract and engage your customers and ultimately help you increase sales.