Expert Advice On Reputation Management For Business

Many people go into business thinking that they will succeed, but too often it only results in mistakes and this leads to a bad reputation. If you would like helpful tips on what it takes to build positive business relationships and maintain a good reputation, then you will need to read the article below. Continue ahead to learn this important business skills.

To improve the reputation of your business, always follow up on any issues with your customers. This is especially the case if your business is larger. The customers need to feel important. Try using a system that’s automated and can work with a customer. You can also ask them to provide feedback on their recent interactions with your business.

Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.

Try using a social network like LinkedIn to help your reputation management. This social network can rank a bit higher than some of the other ones. It is also an important tool for B2B companies. This is because many people like to search for professional services on LinkedIn instead of search engines.

If you make a mistake, apologize quickly. Most people realize that everyone is human and mistakes do happen. If you are able to rectify the mistake do so quickly and address it on your website or social media site. If you are unable to rectify the mistake, apologize and go on with your business.

Before you start marketing to your customers, make sure that you are aware of the demographic you are targeting. This will help you figure out how to connect with them. Your tone, content and verbiage are supposed to differ in accordance with the type of people you are trying to appeal to.

Stay on top of the news and other information that has to do with your service or product. This will help to keep your brand fresh, and it gives you an edge against your competition. Take a few minutes each day to run an online search to get the newest facts about the industry you’re in.

If you own a company, you should always treat your employees well. If you don’t, it will come back to harm you in the end. If others spread the word that you aren’t a good boss, then a lot of potential customers might refuse to have anything to do with your business.

Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself and your business tied to images that are explicit or inappropriate. Also, try to avoid doing or saying anything negative that will be on a news station. Potential investors and customers may see these things as red flags.

Survey your current customers. You may have customers that have suggestions that may help you build your company or improve your products. This can be done in several ways. You can send a survey to everyone on your mailing list or you can simply place a suggestion box in your business.

Some people are simply impossible to please reasonably. If you believe your customer has an irrelevant or untruthful complaint, do what you can to make them happy. As a business owner, sometimes you have to suck up your pride and think about how your customer or client is always right.

When people give you negative reviews, you should try your best to address them without admitting any fault. As soon as you admit responsibility for things, you will look incompetent in the eyes of your customers. It is best to apologize for their dissatisfaction, and not for any incident in particular.

Do not attempt to hide the mistakes you have made. Customers will realize. Give in to the fact that you made an error and offer a sincere apology. If you are humble, they’ll forgive your firm.

Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.

Make sure that your personal social networking pages are completely private to everyone except your friends. While this may seem like you are being irrationally mysterious, the result will be negative people having less of your information to run with. Business pages should always be available to everyone that wants to take a look.

Make the most of social media to build a solid online reputation. Be sure your company name plays prominently on your social media pages. If you have a couple of dozen fans on your Facebook page, get a custom URL that includes the name of your company. This is also possible with LinkedIn. Having your company name in your URL will help get your social media page ranked higher in the search engines.

As you can see from the above article, it is simple to maintain a good business reputation when you have the necessary skills to succeed. Keep these helpful tips in mind as you navigate your way through the business world. Always remember that your reputation is everything, and if you do, there should be no reason why you can’t succeed in business.

Top 10 Marketing Books for Small Business Owners

Unlike big business owners, small business owners have the burden of taking care of every single aspect of their business – recruitment, marketing, finance, accounts, managing employees to managing vendors, and so forth. But here we focused only on books that can help you gain marketing knowledge and skills. Here are the top 10 books on marketing which we believe are helpful for new as well as established small business owners.

Book # 1: The New Rules of Marketing & PR – David Meerman Scott

In the new marketing scenario, the methods such as ad copy, etc. do not bring results for your business. With the popularity of smartphones and other devices and proliferation of the Internet, new methods, rules, etc. of marketing have evolved. This book discusses the importance and benefits of using such techniques.

David M Scott provides fresh examples of success from various industries and businesses across the world. He highlights the new tools and techniques that marketers should use to communicate with their buyers directly – Twitter, Facebook, LinkedIn and YouTube. In short, this book is a guide that offers actionable strategies and insider tips that can be implemented immediately.

Book # 2: Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz

This book by Andy Sernovitz emphasizes the use of word of mouth marketing for businesses. The book elaborates purpose of blogs, social media, viral emails, etc. – when to use them and how to make them work.

Word of mouth is an effective tool to share information quickly and easily to promote businesses. It is an effective tool that can promote your business via your customers, friends and relations.

Book # 3: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business – Jay Conrad Levinson

This book furnishes strategies for Internet marketing, tips on using technology like pod-casting and automated marketing, programs for targeting prospects, cultivating repeat, referral business, management lessons in the age of telecommuting and freelance employees, etc. – exclusively for small businesses.

Book # 4: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – John Jantsch

John Jantsch is a well-known expert in small business marketing. In the book, he discusses all the proven tools and tactics together in a step-by-step marketing system. This road map helps small business owners in knowing what they need to do to market their businesses.

Book # 5: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business – David Siteman Garland

This book provides strategies for building, marketing and promoting businesses. These techniques are smarter, faster, cheaper and therefore save your time and money. The book is equally helpful for start-ups as well as those who are already in the market for sometime.

Book # 6: Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition – Patrick Schwerdtfeger

This book provides effective practical strategies and tactics – a complete tool kit to use resources sensibly, to establish online credibility. If you apply these strategies, you can get good results for your business within a brief span of time.

Book # 7: Ultimate Small Business Marketing Guide – James Stephenson

This book is an essential guide for every business owner. James Stephenson presents in this book 1500 great marketing ideas that are sure to boost your sales revenue, profits and customer loyalty and also to help you stay ahead of your competitors.

Book # 8: Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth – Stephanie Diamond

Marketing for small businesses was difficult in the past. But today, it is not the case. Web marketing enables small businesses to take advantage of marketing opportunities and win new customers.

The book ‘Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth’ focuses on different ways of marketing with a detailed strategy to put them into action. The main content of the book comprises checklists – niche, brand, story, search, content, social media tactics, traditional tactics and results. This book helps you implement web marketing strategies.

Book # 9: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook – Dave Kerpen

This book is a key to unlock the door to new opportunities. It tells you about how to build brand awareness by engaging customers in social networking sites like Facebook, Twitter and other social media networking sites.

Book # 10: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! – Andrew Macarthy

This book is a guide to small businesses. It provides 500 social media marketing tips covering all the web’s biggest players like Facebook, Twitter, Pinterest, Google+, YouTube and others. These tips will help you build brand awareness in social media networks, attract and engage your customers and ultimately help you increase sales.

An Incredible Guide to Use Social Media for Business

Remember how “Paper Boat” created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone’s Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business.

Let us see how:

Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile.

Make sure to use these Social Media tips in your campaigns:

Post videos: The rate of video engagement is really very high. There are predictions that digital videos can replace the ads on TV. Keeping this in mind, if you invest on videos, you can get true engagements on social media. Live video streaming, creating personal stories as web series, vlogs and making engaging videos related to your business can help you gain more traffic.

Upload personalized content and creative pictures: If your content and images are catchy, unique, personalized and speaks of the brand’s story, you can get more likes. People are bored of the monotonous and old fashioned stock image of brands. Posts including fresh content and creative pictures related to real activities help in gaining more traffic on social media.

Concentrate more on Mobile: As we all know that Smart Phones are slowly replacing internet usage on desktops. So, create the content which is mobile friendly. Also, create posts for the local audience and distribute it according to the right format, time and location. It will help you in targeting maximum people.

Create technology driven posts: No matter how and what we think about Artificial Intelligence, we are curious about it, and we love to read and discuss it. As we all are embracing the machine culture to our everyday life, putting it on Social Media can create interesting engagements. Creating posts related to technology, innovations, facts related to technology and Artificial Intelligence can help you gain more traffic. You can club technology with travel sector, health care, education and even the daily activities like using home appliances and equipment. It not only makes life easier but can help you grab more likes.

Hire a professional: Handling Social Media for business is a little different from posting from your personal account. You should always hire the professionals for the job, if you think you are not handling it correctly. People who are professional understand the trends, they know how to make strategies and how to deal with issues coming on the way. They know how to get more engagements on your content and they can create impressive digital marketing posts. They have the knowledge of the major platforms and they can offer a seamless lift to your current status on the web. You can also outsource your digital media to the agencies working in the field.

Be available: There is no particular time on which a potential customer can visit you and look for business. So, it is always suggested that, be available to your audience, if not 24×7, at least during your work hours. Reply all the questions asked by your visitors, if you cannot do that on the spot, make sure to tell them to wait and once you can, answer the questions. Having conversations with people who pitch you on digital media can help you in getting recognition. Reply to your messages and comments. Be thankful when they share your posts, it will create communication and improve your social media reputation.

Use meaningful Hashtags: Hashtags are popular and you can get a lot of traffic to your digital media profiles with the use of this powerful tool. It helps in categorizing the posts and making your content noticeable to people who are looking for similar stories. It will also help you in discovering the posts from your competitors. With the help of hashtags you can connect with various brands and people of similar interest and create an engagement. Using hashtags, which are related to your business can bring a massive traffic.

Now, when you know the tips for making engaging posts, creative images and impressive content for your social media campaign, let us check where to put these posts.

Here are the popular platforms for social media:

Facebook: As we all know that Facebook is one of the top social networking sites in the world and it tops in India, it can give you great business. Ever since Facebook came, more and more people are joining it. You can create your business account on Facebook or start a fan page. It is one of the best platforms for any business to get global audience.

Facebook Messenger: Also known as Messenger, it offers text, voice and video communication and you can use it for the promotion of your brand and also for telling your customers about the new things happening in your company.

Google Plus: People were not very sure of its success when it was launched in 2011, but today there are more than 500 million users on Google+, which is also known as G+. You can easily add people of similar interests and organize your connections with this platform. It has a global reach and you can post and share your images, texts, videos and web links on G+. Being a product of Google, it helps in indexing the content on Google really fast.

Twitter: It is a micro-blogging site which offers a unique feature of sending your messages in 140 characters. If you can be miser on characters and you know how to build unique and catchy content, you can advertise your business effectively. You can interact, communicate, pass information, talk about the latest news and target your audience with your products by using Twitter. It is a powerful platform where you follow people and they do the same. You can like or re-tweet posts which you find interesting and send personal messages on DM (Direct Message).

LinkedIn: It is a professional community where people can build their business or professional profiles. If you want to connect with professionals working in the similar field LinkedIn is the perfect platform. Here you can check the profiles of professionals because it has their education qualification, past work experiences, business network. Also, if you want to build a network of local professionals, you will find countless registered users.

YouTube: Founded by three former PayPal employees, YouTube is the most popular platform for video sharing. Each month, more than 1 billion visitors hit the website. You can upload your videos and reach maximum potential clients through video advertising on YouTube.

WhatsApp Messenger: For instant texting, WhatsApp is a great platform which you can use for your business. You can share texts, images, videos and voice clips through your Smart phone or Tablet. It is an effective platform for instant communication with your customers. You can also run your company’s ad campaign on WhatsApp.

Instagram: Instagram is a Social Networking platform where you can upload your pictures and videos. It has an amazing feature of filters through which you can edit your pictures and this makes Instagram a unique platform loved by millions of users. Instagram came in 2010, and Facebook bought it in 2012. Since then, the number of people on Instagram has up surged in a very high pace (as Instagram is linked to Facebook profile). Popular for its hashtags, Instagram can help in getting your business content viral instantly.

If you are not a part of these platforms, you must join these and start uploading your stories. It will not take much time to reach your target. So, you know what to upload of Social Media, where to post your content, your work will not end here, you will have to monitor your activities and the results. So that if you are not getting the desired traffic or result, you can change the strategy or work harder.

Managing and monitoring Digital Media:

It is not an easy task to manage all your accounts for Social Media and it is a time consuming task to login and log out from each of the sites. To make your task easier, you should start using Hootsuite and to manage your multiple Twitter accounts Tweetdeck is a perfect option.

· Hootsuite: It is one of the amazing options to monitor your postings on social media. It helps you in checking any activity involving your company or name. It also shows the areas of your interest.

· Tweet deck: If you use Twitter, you must not miss this resource. It will help you in managing multiple Twitter accounts plus it helps in organizing the mention and other engagements. You can jump into any topic of interest by searching it instantly.

Analyzing your social media insights:

To analyze the insights of your social media for business, you can use any of these services:

HubSpot: If you want to see how far your social media efforts have gone, you must use this resource. It will let you know all about your social media posts.

Facebook Page Manager: If you run a Facebook fan page, you must check the insights. It will help you in monitoring the traffic. You can check the most popular posts, from where the traffic comes and you can also connect with your audience by replying to them directly.

Seesmic: For those who want to manage all the Social Media accounts from a single resource, this is a great application. You can use Seesmic on your desktop as well as a Smart Phone.

Klout: Another amazing platform to check your Social Media reach is Klout. It helps in checking the most popular hashtags, posts and your overall progress of the Social Networking Sites.

3 Business Referral Marketing Tips

Finding the best referral marketing tips for your business will likely be a short series of hit-and-miss attempts before you find the perfect solution for your particular product or service offerings. To formulate your own referral marketing style you can check out the tips and ideas others have used in the past.

Networking

Networking may be the true key to referral marketing. Interacting with people in the local community as well as reaching out to those all over the globe through tools like social networks is all very vital elements for generating a network that can be an endless source of referrals for your business.

The point with all of the available networking options is not to badger any one of them needlessly. When utilizing all of the available networking opportunities such as conferences and events, word-of-mouth suggestive marketing and social network sharing, business owners should be able to bring in a healthy amount of consumers who are there because they are already looking for what that business has to offer.

Business Partnering for Referrals

Find businesses that offer products or services that are complimentary to your own. These partner options can benefit both parties, help reduce cost by sharing them, and be an endless source of personal branding and referral consumer growth. A business that washes cars may want to team up with the business that sells a product that cleans glass or upholstery to offer a sample version of the cleaner to those who visit the car wash.

The reciprocal option could be that the upholstery cleaning business can offer a free car wash to those who purchase the cleaning products. In this way, both businesses have a give and take relationship that can benefit all involved with fresh new referrals. Some cities have networks set up for this type of partnering benefits. Check your local chamber of commerce for referral marketing tips businesses or conferences.

Incentives

Incentives are the icing on the cake in all cases. You may always have consumers who so enjoy your product or services that they are willing to shout it from the roof tops for no benefit to themselves. However, although some of your consumers may thoroughly enjoy what you have to offer, they too, have busy lives, maybe their own businesses to run, and just may not be able to dedicate the time it takes to help you get even the most well-deserved referrals.

This is where incentives come in. When you offer incentives such as discounts or gifts you are buying a few moments of the consumer’s time. Once you have their time you have their attention. Once you have a consumer’s attention, you have only to impress them with your offering. The chance to impress a consumer with your offering sometimes only comes through offering to let them try it in some discounted or beneficial form that drives them to give it a moment of their time. Incentive referral marketing tips are very helpful to this type of plan.