7 Social Media Marketing Tips for Franchisees

Social media platforms have become one of the best ways for businesses to reach consumers. There are 2.3 billion social media users around the world. On average, each person has more than six social accounts, most of whom check their profiles once a day.

With so many people turning to social networks to connect with their favorite businesses and brands, it is important for franchisees to establish their own voice in the space. Below are some tips for franchisees looking to make a splash on social media.

1. Be Consistent & Find Your Voice

Set up a schedule for updates and posts, whether it is a specific time of day or certain days of the week. From there, find your voice. Depending on your franchise, this may be more professional, laid back, or a mixture of both.

2. Be Local

You are a local business owner, so it’s important to circulate local news to your followers. Whether it’s boasting about the winning little league team, discussing fun events, or even complimenting new businesses, your followers will appreciate your community engagement. Just remember to stay away from anything potentially controversial, such as politics.

3. Stay on Brand

Though you want to stand out, remember to use your brand power. Most franchises are well-known, so focus on what the company stands for, its signature products, and imagery that promotes the brand. You want to strike a balance between being a well-known brand and a local community leader.

4. Avoid Overexposure

Sometimes too much of a good thing can be a bad thing, so keep that in mind when posting on your social accounts. While platforms like Twitter move quickly, others like Facebook and Instagram can lag. When you post too often, it can overload someone’s feed and sometimes cause people to stop following.

5. Use the Right Tools

There are many tools available that can help you enhance your social posts. Design websites, such as Canva, or a scheduler, such as HootSuite, can help you create more engaging posts and schedule them out in advance. Take some time to research which platforms are right for you, and start using them to your advantage.

6. Monitor Your Results

It is important to be consistent and post frequently, but you should also be monitoring your results to determine the best times to post, if followers are engaged with certain types of posts, and if your efforts are increasing sales. By monitoring your efforts, you can determine if your current strategy is working well or if you need to try something new.

7. Consider Using Paid Ads

Unfortunately, the amount of followers who will see your message has become more and more limited on various social networking platforms. Create a budget and test out using paid ads, also known as sponsored posts, to expand your reach. Additionally, using paid social media ads can help you find new customers.

Social Bookmarking Tips For Facebook

The success in social media marketing comes from building strong and long-lasting relationships with customers over many months and years, and relaying to them the type of content and expertise that they will want to share with their friends and family. This approach will help to attract and keep loyal customers, and is an approach that is a world away from most traditional marketing efforts.

Social media is also an extremely effective tool in scoping out new customers and professional contacts, and bringing them on board to strengthen your brand image. And with time and effort, your work will show a return on investment (sales!) that traditional media is increasingly struggling to keep up with.

I hope you find the series of Social Media Marketing Tips helpful, and wish you the very best – whether you’re a complete social media novice or a savvy individual looking for some extra expert tips to drive your business onto bigger and better things.

Facebook Tips:

Marketing Strategy You’ll Like and Share

Facebook is the most visited website in the world, with over one billion users, and growing. Your customers are there! By setting up a Facebook Fan Page for business, you open up a myriad of marketing possibilities. What’s more, Facebook’s domination extends onto smartphones as well as desktops, with an ever-increasing focus on mobile users and location-based marketing that businesses just can’t afford not to be a part of. Use these tips to build, brand and market your Facebook Fan Page effectively, as well as amass a following of highly engaged customers.

Create a Facebook Page, not a personal profile

This one’s important – don’t just create another personal Facebook profile, but be sure that you create a Facebook Page, which functions much more effectively for businesses. Sign up to Facebook as an individual and search ‘Create A Page’ in the bar at the top of the site, or click the ‘Create A Page’ button at the top of any existing Facebook Page, or visit https://www.facebook.com/pages/create to get started. Make sure you categorize your page correctly to make the task of finding you via a Facebook search as easy as possible.

If you’re running a personal profile as a business page, there’s a chance Facebook will shut it down without notice, so make the switch as soon as you can. If you have an existing ‘business’ (personal) profile that you want to convert to a Page, use Facebook’s ‘migrate’ tool to make the switch (and keep all of your friends/followers at the same time!). Visit the following link to get started: https://www.facebook.com/pages/create.php?migrate

Keep your Facebook Page name short and get it right first time!

If possible, try to keep your Facebook Page name short, as this will help if you go on to create Facebook ads, where the headline space in the advert (often the name of your page) is limited to just 25 characters.

You can only change the name of a Facebook Page with fewer than 200 likes, so make sure you are happy with yours very early on. If you are not happy with your Page name and it qualifies to be changed, follow these steps to change its name:

1. From the top of your Page, click Edit Page.

2. Select Update Info.

3. Change the text in the Name field and save your edits.

Note: Changing your Page’s name does not affect its username or Page address.

How To Make The Most Of LinkedIn – 3 Tips

As you may or may not know, businesses are quite active across most of the major social networks; Twitter, Facebook, and LinkedIn.

In this article, we are going to focus on LinkedIn.

LinkedIn is currently the largest professional network in the world, with more than 150 million users across the world.

For anyone who uses LinkedIn on a regular basis, you know how powerful a tool it can be when used correctly.

For those of you who do not know how powerful a tool LinkedIn can be, this is the article for you!

So, for now, let’s start with 3 very important tips:

Tip 1 – Get your profile to 100% and include your keywords. When people type in, for example, ‘Accountant’ in the search bar, if your profile completeness is 100% then you are 40X more likely to show up in search results. What’s more, if you have included your keywords in your profile (without cramming loads in!) then you are even more likely to show up in the search results.

Tip 2 – Groups and Answers are your strongest weapons of attack.If you really want to use LinkedIn to it’s full potential, you will never be able to do this without Groups or Answers. Groups is where you can ask for help, or share information you think the audience would find useful (which helps grow your reputation on LinkedIn as an expert in your field, as well as attracting visitors to your website). Answers are where you can either ask a specific question, or even answer other people’s questions. Put it this way; wouldn’t you be more likely to sign up an accountant who had already helped you with a financial/tax problem without you having to pay them?

Tip 3 – Using LinkedIn Search to create a hit-list of potential customers.LinkedIn’s advanced search features can be extremely useful for you and your business if you know how to use it. You can filter the entire LinkedIn memberbase by industry, company size, seniority level, geographic location, number of staff, and much, much more. After spending a little time with LinkedIn Search, you will develop a hit-list of people who match your ideal client profile. Now it’s time to research them and make contact.

And there you have it; 3 tips that will help you to use LinkedIn to win new customers and grow your business – now get on LinkedIn!

Tips To Use LinkedIn For Professional Networking And Business Marketing

LinkedIn is one of the most popular and powerful business-oriented social networking sites that help to make strong professional networks and business marketing. It was originally founded in the year 2002 and launched for the general public in 2003. Today it has more than 400 million accounts, out of which more than 200 million are active. From connecting networks to generating leads, it can do everything and anything for your business. Scroll down to read more because you cannot afford to miss such outstanding tips that help in networking and business marketing by the way of LinkedIn.

Complete Your Profile: One of the simplest ways to use LinkedIn for networking and business promotion is by creating your business account or page on it, which clarify your company objectives to your followers and give them a reason to get connected with you. You have to understand the fact that your business profile is the soul of your brand, so, you should complete it and provide necessary information to your followers.

Link Your Website To Your LinkedIn Profile: To increase your networking and for the promotion of your business, you have to link the URL of your website to your profile. This will help your follower to easily land on your website and make a purchase as per their need.

Build Relationship With Business Partners: A healthy business relationship is a key to success that helps in the branding of your business. So, always try to develop relationships with a Media Company or with the mover and shaker of your industry that helps you to be in the limelight and increase your followers.

Join Groups And Stay Active: Another important tip that helps you in business networking or promotion is by connecting with groups and be active in the groups. If you are active on your LinkedIn account and answer all the queries of your followers or group members than it will help to generate more leads for your business. You can also create your own group.

Post High-Quality Content: Content is an important ingredient, which helps in increasing the knowledge of your followers and give them a reason to be in touch with you. So, you should post high-quality content on your wall that easily grabs the attention of your follower.

Optimize Your Search Ranking: Don’t be surprised, yes; you can optimize the search ranking of your LinkedIn profile. For this, you just need to use a rich density keyword in the description of your page and share relevant information related to your offered products and services that give your viewer a reason to follow you.