For Tips And Tips On Lead Generation You Need, Read This

Your business greatly depends on how many customers you can find that end up purchasing from you. How do you find these customers and where should you begin? The best way to go about it is to understand how lead generation works. Below you will find many helpful suggestions on how to go about locating leads, so continue on.

Use social media as a lead generation tool. In social media, you need to not only build a presence, you also need to build a community. It’s an opportunity to build trust which will lead to more and more leads coming your way. Don’t just look at the obvious social media channels. Consider them all.

Try a fax campaign to increase your lead generation. Fax may seem very 1980s in terms of business communication, but most companies still rely on these machines. So many people have ignored the fax machine in the 21st century. But that only means that you have less clutter to battle. Your message will be more likely to hit!

Go to networking events in your community. Lead generation isn’t just about emails, ads, and social media. It’s also about getting personal and direct communication. Hit as many networking events that you can, especially those related to your target audience. This is one of the most effective ways of generating leads.

Ask your current customers to pass on word about your company to those they know. Your current loyal customers are the best lead generation asset you have. Their word of mouth can really mean a lot to generating new customers. Just them sharing your company information in social media can be surprisingly powerful.

Know what lead values are. Certain leads may not fit your current campaign. Be sure you figure out what leads you’re targeting and don’t waste time sending promotions to people that don’t even care about them. Picking out the leads that are correct will make you sure of having success.

Make sure that opt-out and privacy policies are clearly visible and laid out on your website. Be certain you stay mindful of leads that chose against receiving your offers and incentives. It’s wasting your time and money to market to them, plus it’s going to make them mad.

Check out events in your area and see if there’s a way you can use them to generate leads. For example, if there is a cycling race, buy a sponsorship package. Then you can get yourself on TV talking about it, or in the paper, or just talk to people who are there to watch.

Make time for lead generation every single day. Even half an hour daily can be very effective. Like most things, it’s building the habits that’s the most important aspect of successful lead generation. If you do it daily, you’ll find you become more effective at creating potential qualified customers.

As you are now aware after reading the above article, it is vital to be able to generate quality leads in order for your business to be successful. There are good leads and bad ones, but now that you understand how to find the leads that will help you succeed, you should be in good shape. Remember what you learned here to help get your business shine.

Content Strategy for Social Network Marketing

Imagine that social networks are a lot like an in person social party put on by your local chamber of commerce. There’s quite a few people there and you know that in order to successfully navigate this party you’re going to have to engage in some face-to-face conversations with the potentially new customers that are there.

The easiest strategies that almost always has shown a good success rate at driving interactions is what is known as the 80/20 principle. 80% of your interactions such as Likes, Shares, Comments, replies, retweets, hearts (Instagram), etc should be focused on your followers and not on you.

I want to repeat that so it sticks. 80% focused on your followers and NOT on you.

Once you’ve built a rapport with them and have interacted with them in some way, they will feel connected to you and your business. Social etiquette dictates that they should reciprocate any attention given to them by you. At this point, you can then start mixing direct offers or promotions to get those followers to start clicking or purchasing from your website.

You should aim to have a style that’s approachable and authentic. A good sense of humor is always a plus and do not be overly formal. Keep a unique style and tone that is fun and professional.

There’s no wrong way to do this. However, here are some useful tips.

Try out different times of day to see when you get a higher engagement.

Try to issue updates on a regular basis so that your user base can get used to your schedule and will look forward to your entertaining and quality content.

Your followers and fans will appreciate you for it.

Content ideas

Create a theme for each day of the week:

  • Markdown Monday – Highlight a sale or discount code valid for only this week
  • Exclusive Tuesday – Show a photo or video giving a sneak peak behind the curtain.
  • Useful Wednesday – Informative tips or trends in your industry
  • Spotlight Thursday – Reply publicly to customer questions, or show off a positive review.
  • Feature Friday – Showcase a broader industry news article or relevant content
  • Giving Saturday – Focus on some kind of charity event or neighborhood non-profit that you support.
  • People Sunday – Highlight your employees. Show them having fun at work.

Updates that are effective at driving engagement

Do this if you want your followers to share, reply, or like your content

  • Get Visual – They are more likely to respond to funny newsworthy and inspiring visuals (photos) than just text updates.
  • Ask for what you want – Believe it or not, just ask people to share your content and they will do it. Of course, the content has to be worth sharing.
  • Seize the moment (trending topics) – Tap into the current conversational trends. Whether it’s seasonal, cultural or even current events. (Google trends is a good place to pick up on whats currently happening. http://www.google.com/trends/hottrends )

Updates that are good at encouraging a direct response

If you want action NOW, then do this;

  • Compelling offer – Drive clicks and generate leads by delivering a truly compelling offer. Ask your users for suggestions for these.
  • Sense of Urgency – Limit your offer to a specific time period to create a sense of urgency.
  • Clear call to action – If you are trying to drive traffic to a specific URL, then don’t include anything else that might distract people into going somewhere else. Create the funnel.

I hope you find this information useful, and that it gives you a good starting point in developing a strategy that you can customize to your particular industry or business.

I understand that there is no “one size fits all” answer, but that’s why experts exist. We’ve made all the mistakes and know what to avoid and what to emphasize. Good luck to all of you.

10 Internet Marketing Tips to Enhance Your Business’s Online Presence

1. Boost Your Blog Buzz

There are reportedly more than 346 million people worldwide who read blogs (ComScore). But just having a blog does not guarantee people are reading it.

  • Register your blog with popular directories
  • Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog
  • Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site.

2. Social Media

Social media can be a great way to get the word out about your company or product. It helps to create exposure and interest from the community.

  • Did you know Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business.
  • LinkedIn is a professional network that includes allowing companies to create profiles.
  • Manage your social networking presence and engage in consistent participation with your connections. Nutshell Mail is a service that brings users a summary of their social network updates to their inbox in a single email delivered to them on their schedule.

3. Monitor Your Cyberspace Presence

We have all heard of “Google-ing” someone or something… Keep an active eye on what is posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what iss out there.

Searching your name on Google and Twitter can tell you several important things:

  • What people are saying about your business
  • Whether your work is being used without your permission
  • Whether someone else is using your personal or business name

If your reputation is in trouble and you are finding negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.

4. Be consistent with your online message and branding

Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities.

  • Integrating communications helps eliminate confusion from the consumer and builds brand strength.
  • All advertising media selections, creative designs, and public relations efforts should strive to match the message, media, and audience, so the right person sees and/or hears the advertisement or marketing piece and can recognize the business and its brand consistency.

5. Apply Search Engine Optimization (SEO) to your Web site

SEO is a great way to increase your online revenue stream. SEO allows you to:

  • Develop and arrange your site’s content and navigation to be fully optimized
  • Drive more traffic to your Web site
  • Maximize your Internet exposure

6. Enhance your site’s viewership with Pay-per-click (PPC) marketing

Before implementing your PPC campaign, research traffic patterns for keywords as well as the bid prices for those terms so you can effectively plan and budget your campaign.

  • Track your best performing ads to determine what is leading to the highest volume of traffic to your Web site bringing revenue to your business.
  • PPC can be an incredibly cost effective tool if properly managed. Consider hiring an expert to manage the campaign, design optimized landing pages for your ads, and track metrics.

7. Stay in front of your customers with Email Marketing Campaigns

Your businesses Email marketing campaigns should be representative of the brand and image of your company.

  • Email campaigns allow you to stay in front of your prospects and clients.
  • Email marketing solutions create an interactive experience with your customers.

8. Market on the Web

There are a many powerful free online tools that can serve to market your business on the Web. Here are a few to consider:

  • Slide share – share presentations
  • Tag your presentations and embed them on your blog or Web site

  • You Tube – share videos
  • Consider filming and uploading your presentations. Post videos of you interviewing industry experts or feature client reviews of your business.

  • flickr – share pictures
  • It’s a great way to showcase your portfolio or share photos of your presentations.

  • Delicious -share Web pages
  • Social book marking service that allows you to save all your bookmarks online, then share them with other people.

  • Amazon.com – share your opinion
  • When you read a book in your field, review it on Amazon.

9. Increase your media exposure with electronic press releases and industry related articles

PR allows you to maximize your exposure in your business’s targeted markets. It also allows you to boost your Internet search rankings.

Also, find out what stories reporters and editors are working on by using links like:

  • Peter Shankman’s Help a Reporter Out (HARO)
  • PitchRate.com

10. Be an Industry Expert

Answer questions you have knowledge in on sites like Yahoo Answers or LinkedIn Answers. Both rank extremely high with search engines and will increase traffic to your Web site.

Copyright 2010 ALR Marketing Solutions, LLC. All rights reserved.

Proper Networking and Seminar Hosting

There are a lot of successful people in the world of network marketing. Meeting these very people should open up the possibilities that you need to have your share of success as well. This leads to the subject of proper networking and seminar hosting where the top priority is building relationships for the future of your business network. Here are some tips in going the right direction.

Start Making Friends First

It is a known fact that people prefer doing business with people they personally like. It is understandable for people not to share their best techniques and secrets if there is no real relationship. Cultivating that friendship is a nice start so keep business out of the equation for the time being and focus on introducing yourself and knowing the person. You can take all the time you need so you can shift to the business subject as soon as you are better acquainted.

Learn and Share

Situations where only one side benefits can be alarming and can nullify any further chances of development amongst individuals if suspected. You can avoid this possible scenario by sharing your own business techniques. If you are expecting to receive some help, try to find some ways to help as well.

Join Expert Groups

If you are having trouble with establishing relationships, try to find those expert groups that consist of people that think the same way you do. These groups often provide a more comfortable environment when it comes to sharing stories, ideas, and techniques. Everyone contributes for the benefit of the group. Individual efforts become collective as well so nobody gets left behind. Once someone starts with a nice momentum, other group members should benefit as well and will encourage them to work in making that faster. If ever you cannot find these kinds of groups, try starting your own group and let other people find you. There are plenty of social networking sites available that can let you build groups for free. As long as you add a proper description, people should find your group as long as they try looking.

Look for Mentors

You can cut a few corners if you think really big. For instance, if you hope to double your income, you might as well find a mentor that has successfully quadrupled his or her income. Do whatever it takes whether you have to shell out some money, make a new friend, or engage in a personal conversation with a group leader. Mentors are there to mold future experts as long as they are willing to learn. You can expect a rather slow start but you will notice some benefits in the long term.

Proper networking is very important if you want all of this to work well for you. It not only helps you become more successful but it can also help others become more successful too and that will give you more credibility as a network marketer.