How to Market Your Business Using Social Networking

Recently, I was doing my normal marketing online in forums, blogs and many other strategies to allow others to know about my online business.

Surprisingly, of all the marketing strategies I used social networking in weekly dinners that I attend at networking dinners gave me a chance to even know more suppliers and customers who are interested in my trade more effectively and faster.

The reason why it was faster because I was able to communicate directly to the person which give the personal touch and feel of the person if he is trustable. Most of the time, people in networking events or barter exchanges are more then willing to exchange contacts to work together.

What happened to me recently, I was dealing with corporate gifts and I got a better response from socializing with some companies’ social networking in networking events. It did not cost me much but I found it to be quite effective to market my business and also to find partners who are willing to do business with me.

This is what you can do if you want to start a business without any products.

1. Get to know people in barter exchange events and networking dinners.

2. Exchange name cards

3. Give them a call to ask them if they are interested to widen their business on the internet and work something out from there

4. Always think win-win in order to have a successful deal.

Some companies who just started out with retails stores who do not have any online website would be more then willing to give you their products to sell them online. The business term we call it would be consignment.

Once you managed to get the deal, do make sure the consignment is stated clearly what are the terms and conditions to distribute the products.

The key to this is you want to soft sell yourself to your suppliers and customers so that you can build creditability with them and do more future business with them.

Social Network for Branding Your Business

No matter whether you’re a designer, a blogger, or an entrepreneur who wants to sell something – you’ll definitely want to get people hear about you. Obviously, this is the number one reason why you should make your brand visible online. Your power of convincing your target audience to connect with you is actually a pretty significant aspect of an important marketing concept, known as branding.

To get it started, let’s check if you understand what a brand is.

A brand is a name, a trademark, a symbol, a design, or a combination of all these aspects, which makes a certain product or a service unique, different, and most importantly, easily recognisable by the target audience. The elements of every brand are its identity, value, recognition, and brand awareness.

How can social networks help you?

Social networks can be a really helpful way of getting significant online visibility and recognition – they may help you attract the audience by acquainting you with your audience as if you and they were two persons. This way, your brand becomes more accessible not only to your loyal customers but to new ones, as well.

Of course, when things are put this way, it sounds really easy. However, sometimes you have to make the real effort for things to work out for your brand.

First of all, you have to define the mission of your branding.

We all want to be special and unique but often we’re not really aware of how to do it. In order to be different and stand out, above all, you have to know what YOU are doing. In other words, you must have a vision. Defining the mission of your brand is the first step in the process of creating the message you want to send to your consumers. This is the message they’ll understand and they’ll relate to, the message that’ll make them make their decisions without thinking only about the price but also about the value of your brand.

How can you give the value to your potential consumers?

First of all, decide what your vision related to your product or brand is. Then you have to transfer it to the consumers. The process of vision transfer (the time you spend explaining your ideas and devotion to the audience) is what gives the value to your brand and it is a great way of connecting with consumers because it deepens your relationship and makes it seem more than a simple business transaction.

That would be the essence of branding – especially internet branding. Don’t forget the honesty is the most important thing in the branding process. Your branding won’t mean anything if you promote something you don’t trust in. The vision of your brand has to be based on something you actually believe.

How to choose a social network?

There’s a wide variety of social networks where you can brand yourself. But once you decide to do it, you have to think about which one of them is the right choice for you. If you create profiles on too many social networks and start branding on each of them, it may become too complex for you to handle it. This can have a negative effect on your brand – you may not realise your full potential and may not reach your target audience.

This is the reason why we should take a look at the most popular social networks and see what they can offer to your online branding.

  • Facebook, as a social network actively used by more than a billion people on a monthly basis, represents an unavoidable social network for online branding.
  • Google+ is the perfect social network for building a relationship based on mutual interests and professions. This platform will make it possible for you to access and share the information you are interested in. That way, you’ll become closer with your audience and followers.
  • Twitter is a great platform for conversational branding. Conversation is an awesome way to attract people and apart from that, Twitter is also the social network providing you with the latest news worldwide.
  • LinkedIn is the social platform dedicated to companies, entrepreneurs, and professionals, which means, it’s a B2B oriented platform, ideal for connecting with other businesses, companies, and brands, as well as finding new employees.
  • Pinterest is another great social network which is the best branding option if your target audience is female population. Therefore, if you want to promote makeup, cosmetics, jewellery, shoes, or clothes, this is the network whose potentials you should use.
  • Instagram is a fantastic choice for those who rely on visual elements – the jewellery or clothes shops, especially if the youth is your target audience.

In the end, all you have to do is to think about the type of relationship and the type of communication you want to establish with your potential consumers. Do you want to attract them with useful conversations or striking images? Do you want to find your way to youth or interact with other brands, companies, and professionals? Users can also do brand search at Indian Trademark Search engine. Don’t forget that the honest answers to these questions are the keys to your success.

How Social Media Can Help Your Business Grow

Social networking has become a huge part of people’s lives in the last 5 years with Facebook and Twitter in the forefront. People now use social networking sites to communicate, discover and get their news. If your business isn’t using social networking sites like Twitter and Facebook then you are losing hundreds if not thousands of potential customers.

One of the best forms of advertising is word of mouth, Twitter and Facebook utilize this. How do you choose where to take your business, by price, location or maybe by recommendations? Many of us will take recommendations from our friends and family, the people we trust. If you friend or family member has had a good customer experience with a business then he/she is likely to mention it to their friends and family, and considering many people communicate online and through social media you can’t afford not to be involved with Twitter or Facebook.

So through word of mouth over social networking sites you can quickly build up a happy client list. Let me give you an example of what I mean, If I want to eat at a new restaurant I will check for reviews online, like many people would by typing the restaurant into Google, if the reviews are mainly positive that’s great, but what I’m really looking for is a Twitter or Facebook page, it means that customers enjoyed the restaurant so much they took the time to go to Twitter or Facebook and follow or “Like” them.

Having a Facebook or Twitter account also means that you can stay in constant communication with all your clients, both current and potential, you can send out messages and emails with all your latest deals and promotions completely free. This form of advertising is fantastic because you are penetrating a specific demographic, if you send out flyers or put an ad in your local paper all you are doing is “scattergun advertising” (randomly advertising) meaning you are advertising to all demographics, but through social media you can advertise to people who you know are interested in your business because they have visited before.

People have hundreds of friends online so when they “Like” or follow your business some of their friends will be notified, so from that one person you can grab several of their online friends, and all this for doing absolutely nothing, that is the power of the internet, it never sleeps so your business will be advertising 24/7.

Social Networking for Business

Combine the power of the Internet with the evolution of digital media, apply the principles of "Social Networking" and you have the main ingredients for the recipe that is revolutionizing how business is being held today. All you have to do is look at the tremendously successful companies that have been built upon the platform of social networking (MySpace, Ecademy, Linked-In, Flickr, Facebook etc.) or the unprecedented growth of the Blogosphere and you will quickly recognize that social networking is here to stay.

While social networking is clearly allowing major corporations to be more productive by extending their brand and having better communication throughout the entire value chain, it is its impact on small business that is perhaps most impressive. The ability of social networking to level the playing field for the individual practitioner and the small or medium enterprise is truly awesome. It was the Internet that established the global economy, but it is social networking that is making it a reality.

A bit of background … The term "Social Networking" in its most classic sense is best defined as the study of how people interact with one another. It studies the dynamics between nodes (people) and links (their relationships). Since the term was coined in 1954 by JA Barnes its significance has leapt from the halls of academia to gain visibility in the boardrooms of global corporations. It has evolved from the study of human relations in sociological, anthropological and psychological settings to the study of professional relationships and organizational theory in business environments.

When all the buzzwords and techno-jargon are removed social networking is about aligning interests and motivations to create influence. There are intelligent and well established business people with virtually non-existent networks and little true influence, and there are what would on the surface appear to be obscure individuals with huge networks who wield tremendous amounts of influence.

Social networking analysis has shown that the greatest amounts of power and influence inside the corporation don't necessarily reside at the top of the org chart as one might think. Studies have connected that the individuals who possess the most influence in a company are the most trusted people with the broadest base of connections, and not necessarily the person that has the highest rank or largest title. Likewise, the same holds true for external networks … It is about the quality (are the people in your network significant?), Character (do the people in your network trust you and do you trust them?) And relevance (are the people in your network capable of wielding influence that is aligned with your needs?) of the people in your network that matter.

The last and most important ingredient in the construction of your network is that you must be a contributor … The old axioms "you'll reap what you sew" or "give and you shall receive" have never been truer than when applied to social networking. If you are truly motivated to provide value and benefit to those in your network then you will receive value in return. However if you are a user and abuser of your network, only taking from others and giving nothing in return, you will bleed your network dry only to watch it crumble before your eyes.

With proper motivation, careful construction and active management of your network there is no reason to assume that it won't be a success. Focus on leveraging the most important spheres of influence for the mutual benefit of those in your network. If you adopt the suggestions contained in this article your network will grow with geometric progression while spanning industries, geographies and cultures.