SixDegrees – Social Networking In Its Infancy

When most of us think about online social networks, we most probably think about Facebook. Facebook is by far the most popular social networking site we have today with 500 million Facebook users.

However, Mark Zuckerberg was definitely not the first person to ever have built a social network – he was just the first to succeed in the way that he did.

In truth, one of the first social networks to really take off, was named

It was founded by Andrew Weinreich, a well known entrepreneur & internet executive. Weinreich started his career working as a financial analyst and after a short while, went back to school to study law. He worked as a legal professional for 2 years. It was during this time that he devised the concept of an online social network which made the process of “meeting people you don’t know through the people you do know” more efficient.

It was in 1997 that he launched Sixdegrees. At it’s peak, the site had 3,500,000 users and 100 employees. Weinreich later sold the site to Youthstream Media Networks in December 2000 for US$125 million. Weinreich is currently the CEO of meetMoi – a location based mobile dating service, as well as the chairman of Xtify, a platform for geo-targeted mobile messaging.

Sixdegrees was based on the web of contacts type of social networking. Weinreich drew his inspiration from the theory that every person in the world is connected to every other person by not more than six steps, otherwise known as the the concept of “six degrees of separation”. It was also the first social networking site to combine features found on other dating sites & community sites into one. Users could create personal profiles, set up friend lists and surf friend lists belonging to other users within their network. They could send each other messages, affiliate themselves with networks as well as send their family & friends invitations to become members of Sixdegrees.

Writing this now in 2010, none of this seems that impressive. However, back in 1997, no other site offered a combination of these features.

Unfortunately, Sixdegrees did not last very long, and it certainly didn’t leverage the popularity or support that a site such as Facebook has today. There were a number of reasons that contributed to the failure of this social network:

1) At the time, web technology was not yet developed to the point where it was able to support the features that were needed to make this kind of application successful;

2) Despite their 3,500,000 registered users, Sixdegrees couldn’t accumulate the amount of users needed before their money ran out;

3) The features available to Sixdegrees users were not as engaging as they could have been & failed to keep their users coming back;

4) Factors which were outside of the company’s control had a detrimental effect on it’s ability to make a profit from online advertising. These events included a post-April 2000 recession, as well as 9/11, and;

5) The online advertising industry was not mature enough to provide enough online advertisers to support their business model.

Factors 4 & 5 probably contributed the most to their downfall, however, Sixdegrees marked the beginning of a new era in online communication & networking. Despite it’s short-lived success, it paved the way for the likes of Facebook, LinkedIn and many more.

Networking Tips – Remembering Names

In the growing world of networking, it is important to fine tune skills for better communication and relationship building. Having a good 30 second speech, asking good networking questions and a good follow up plan are key. Along with these essentials in networking, savvy networkers can also improve their likeability quotient by remembering names. There are several advantages to remembering an individual’s name or name of their business and company. It is a subtle sign of respect and courtesy. It also shows that you are paying attention and have some form of interest. Remembering names can also get you recognized and noticed.

Networkers should make it a personal effort to build their memory skills when building relationships. Listed below are ways individuals can benefit from remembering names.

High Credit Score

Knowing someone’s name and their line of work can score you high credits. It can improve your professional image and create a great first impression. People may find yo more knowledgeable in your career or industry. They are more apt to listen and pay attention to what you are saying and even offer to meet up after a networking event or function.

Credibility goes a long way in networking. It is a platform for doing business and connecting on social levels. It fosters an environment of trust and loyalty which enables long term commitments. These types of benefits can exponential grow your networks.

Easy Introductions

Remembering someone’s name or company name makes it easier to facilitate introductions. There is a stronger level of confidence and affirmation when connecting others. This can put you in a desirable position for receiving leads or referrals for reaching your networking goals and objectives. It can also encourage others to introduce you to their colleagues and open networks.

Good Vibes

Besides breaking the ice and awkwardness associated with meeting new people, it set a good mood in others. It can create a relaxed and comfortable setting for exchanging conversations and engaging dialogues. Individuals are also more likely to follow up when you are personable. Remembering a person’s name shows that you are kind, considerate and using your soft skills to establish a bond or connection.

This simple networking tip can produce many rewards. Taking the time and being purposeful about remembering names can improve the quality of your relationships. Whether you are networking for business or social matter, it is definitely a good skill to have for success.

How to Choose A Social Media Platform, Plan a Content Schedule to Market Your Business Effectively

Social media appears at times to be a necessary evil when it concerns business services, specifically if you rely greatly on the Web to create warm leads. Social media websites like Facebook, Twitter, YouTube and Instagram have actually ended up being the popular social networking tools for millions of online marketing hopefuls. The concern is, how can you pick the most effective social media platform for your company?

Below are some ideas on how to pick the right social network platform for your company, followed by an outline of ways to produce a social media material schedule

Consider your primary objectives

Understanding exactly what you want to attain with your social media channel will assist you select the best platform. While the supreme objective of every company is to produce profits, various companies have various goals for their social networking strategy.

Know who your target market is

Individuals in between the ages of 18-34 hang out on brand-new social websites like Snapchat, while more fully grown individuals can be discovered on websites like Twitter, Facebook and Google+. If you’re not sure, look at where your competitors invest their time and where they get the a lot of engagement.

Discover exactly what your audience desires

Figure out exactly what get your audience most thrilled on social media. If you are uncertain, see exactly what other comparable organisations are doing and exactly what reaction they get from their audience.

Identify exactly what you have time for

If you just have an additional hour every day for social media, keep your reach restricted to one or 2 social networks that will make an effect. If you are brief on time and believe you have to be on several channels, think about outsourcing your social media management.

Develop a Social Media Content Plan For Your Service

ith all the different social media applications offered, it can be a difficulty to handle them. When, that’s where a social network schedule ends up being a convenient tool to prepare exactly what to share.

Here is a plan to effectively produce a social media material schedule:

1. Existing social media existence.

Examine exactly what accounts in social networking websites you currently have and exactly what material they have. Are there any social possessions that turned to be completely ineffective?

2. Material types

Comprehending exactly what material you are going to utilize to promote your company is a critical point of scheduling your efforts. Exceptional material ought to be appropriate and engaging to your services and items. Be practical about expenses you can enable content production.

3. Tracking tools

Analytics application is a required tool for any social network marketing project, permitting to determine the outcomes of your activity. Spend some time to research study what tracking tools suit your method best. It depends on you what platform you pick, simply bear in mind your organisation requirements.

4. Concern channels There is no need to accept all existing social networking websites. Evaluate the demographics you wish to reach and content types you can produce; this will assist to pick just a number of platforms for this product of your strategy. Set your sub-goals for each of them, the results you wish to get and metrics you are going to utilize to track results and define success.

5. Actions

Specify your future activity for each of the platforms chosen. In addition to publishing your material, social web platforms makes it possible to interact straight with your customers, expert neighborhoods, and innovators of your market. Response concerns, reveal your viewpoint, remark appropriate posts to show your competence and dependability.

6. Arrange

Prepare the frequency of your social activity, bearing in mind that a lot of posts often can irritate users. Arranging your actions, aim to keep users notified and not to be too interfering. Key is marketing posts need to alternate with helpful and amusing ones.

7. Time

Be reasonable; social marketing is lengthy. Attempting to perform your social website marketing project perfectly, you can discover yourself investing hours on social websites. If you set the number of hours a week for executing this strategy and keep it, you can prevent that. You might wish to consist of some turning points into your schedule. Monitoring your development, you’ll have the ability to see what works great and exactly what you ought to enhance to make social media a much better marketing tool for your organisation. There you have it! Our ideas on the best ways to pick the very best social marketing channel for your organisation with a checklist on ways to plan it. Whatever your option, it’s a smart idea to pick a platform that will assist you accomplish your company objectives and show your organisation’s value.

Important to Remember Websites like Facebook, Twitter, YouTube and Instagram have actually ended up being the popular social networking tools for millions of online marketing hopefuls. The concern is, how can you select the finest social media platform for your company? Below are a couple of suggestions on how to select the right social media platform for your service. If you just have an additional hour every day for social media, keep your reach restricted to one or 2 social networks that will make an effect. Attempting to perform your social marketing project perfectly, you can discover yourself investing hours on social websites.

Five Important Tips For Freelancers

Freelancing is the latest buzzword for many across the globe. Professionals are opting for freelance work opportunities to establish a substantial source of income apart from their fixed job salary. Freelancing can be a great and an easy way of earning money while sitting at home. But there are some guidelines which a freelancer should always keep in mind before stating a freelance project:

1. Clarity of work- It is recommended to all the budding freelancers to understand your skills before jumpstarting to freelance. Research and explore more opportunities for people in similar domain and see what is best for you. It is advisable to not leave the job immediately, first analyze the pros and cons and then get started with freelance work. It is always good to start with a smaller project to minimize the chances of risk involved.

2. Investment – To become a successful freelancer it is important to invest wisely in executing a new freelance project. A professional should always keep a check on resources, applications and technology he would be using for the project. Hence, it is important to plan things and spend money according to achieve long term goals.

3. Planning – Another important consideration for freelancers is to plan up in advance. This always helps in scheduling daily work and following that until the work gets completed. Always chalk out all your important chores to meet quality standard and timelines. Don’t forget that in the end you will be answerable to your customers yourself and of course to the bank account as well.

4. Keep learning- A freelancer can easily opt for freelance job from across a varied range of categories relevant to his expertise. But to open more avenues to freelance work opportunities he can always learn new things and brush up his skills to establish his credibility as a freelancer. Gaining knowledge is an ongoing process, so one should always work on polishing skills, and be enthusiastic on learning of new tricks and methods.

5. Increase network- The best way to find freelance projects is by growing network. Reaching out to old and trusted connections can help in getting more business. A freelancer can approach his friends, colleagues or some old business associations. Today many social networking websites and online services marketplaces are widening their spectrum to help a freelancer in expanding network across the globe. It’s important to build strong and long term relationship within the network to enhance business prospects. A freelancer can do this by connecting via emails, posting a profile and placing bids on online services websites, writing blogs or posting comments on related forums and distributing business cards to different companies etc.

I hope that these points will work as a deciding factor to whether or not to jump to freelancing job. Please provide your feedback and suggestions on the same.