How To Clean Up Your Social Media Presence and Avoid The Phantoms!

Are you using Social Media as your primary marketing strategy? Well you are not alone. While this is a proven profitable method for business growth; there is a price to pay. It’s your precious time. The Phantoms of negative habits lurking in the shadows are hard at work. They do not want you to succeed.

Business who owners aren’t willing to pay a professional to do the work can get so caught up in the illusion that everyone is their friend could eventually fail. So how can you be your own Social Media Manger and still run your business with quality time?

Be aware of the Social Media addictive energy waiting to lure you into a web of chaos. This energy is an unseen Phantom pausing in the shadows to harness and bondage you into the virtual world of a fake reality.

Have you ever seen this type of post; “I have a customer waiting, I will be back shortly.” This is a typical example of how Phantoms hide in the shadows waiting to lure you to the dark thick jungle of Social Media addiction. The meaning of addiction is “the state of being enslaved to a habit or practice.”

Time is money. Are you getting paid for your time? If you feel caged in the web of Social Media; here are a few tips to help you spend less time creating the “likes and shares” and devote more time to your primary business.

Create a plan of action and stick to it. With so many Social Media platforms to choose from, you must find the platform for your market. Example if you’re selling gadgets, then LinkedIn is not the place. You will want to look other places.

Working a platform with an audience that has little to no interest in your products or services can lead to failure.

Facebook is a Social Networking platform where users post comments, share photographs, post links to news or other interesting content about anything world-wide. You can go live and build a good customer base; if you have the time.

Referral Key is a Professional National Network that connects business owners to other business owners. You can communicate with your target market easily and quickly.

Twitter is the place to find news, world events, people of influence using hash tags and photos for any topic the mind can imagine.

Reddit is a network of communities based on people’s interests. Here you can find people interested and target your market.

It’s easy to join a Social Media Platform and get lost clicking links, making comments that are not relevant to your success. Use careful thought and preparation about how to best brand yourself and your business.

Your goal to success much be your priority. Use Social Media to serve you and not enslave you.

Expert Advice On Reputation Management For Business

Many people go into business thinking that they will succeed, but too often it only results in mistakes and this leads to a bad reputation. If you would like helpful tips on what it takes to build positive business relationships and maintain a good reputation, then you will need to read the article below. Continue ahead to learn this important business skills.

To improve the reputation of your business, always follow up on any issues with your customers. This is especially the case if your business is larger. The customers need to feel important. Try using a system that’s automated and can work with a customer. You can also ask them to provide feedback on their recent interactions with your business.

Make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the number one search position for your business name, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand.

Try using a social network like LinkedIn to help your reputation management. This social network can rank a bit higher than some of the other ones. It is also an important tool for B2B companies. This is because many people like to search for professional services on LinkedIn instead of search engines.

If you make a mistake, apologize quickly. Most people realize that everyone is human and mistakes do happen. If you are able to rectify the mistake do so quickly and address it on your website or social media site. If you are unable to rectify the mistake, apologize and go on with your business.

Before you start marketing to your customers, make sure that you are aware of the demographic you are targeting. This will help you figure out how to connect with them. Your tone, content and verbiage are supposed to differ in accordance with the type of people you are trying to appeal to.

Stay on top of the news and other information that has to do with your service or product. This will help to keep your brand fresh, and it gives you an edge against your competition. Take a few minutes each day to run an online search to get the newest facts about the industry you’re in.

If you own a company, you should always treat your employees well. If you don’t, it will come back to harm you in the end. If others spread the word that you aren’t a good boss, then a lot of potential customers might refuse to have anything to do with your business.

Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself and your business tied to images that are explicit or inappropriate. Also, try to avoid doing or saying anything negative that will be on a news station. Potential investors and customers may see these things as red flags.

Survey your current customers. You may have customers that have suggestions that may help you build your company or improve your products. This can be done in several ways. You can send a survey to everyone on your mailing list or you can simply place a suggestion box in your business.

Some people are simply impossible to please reasonably. If you believe your customer has an irrelevant or untruthful complaint, do what you can to make them happy. As a business owner, sometimes you have to suck up your pride and think about how your customer or client is always right.

When people give you negative reviews, you should try your best to address them without admitting any fault. As soon as you admit responsibility for things, you will look incompetent in the eyes of your customers. It is best to apologize for their dissatisfaction, and not for any incident in particular.

Do not attempt to hide the mistakes you have made. Customers will realize. Give in to the fact that you made an error and offer a sincere apology. If you are humble, they’ll forgive your firm.

Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.

Make sure that your personal social networking pages are completely private to everyone except your friends. While this may seem like you are being irrationally mysterious, the result will be negative people having less of your information to run with. Business pages should always be available to everyone that wants to take a look.

Make the most of social media to build a solid online reputation. Be sure your company name plays prominently on your social media pages. If you have a couple of dozen fans on your Facebook page, get a custom URL that includes the name of your company. This is also possible with LinkedIn. Having your company name in your URL will help get your social media page ranked higher in the search engines.

As you can see from the above article, it is simple to maintain a good business reputation when you have the necessary skills to succeed. Keep these helpful tips in mind as you navigate your way through the business world. Always remember that your reputation is everything, and if you do, there should be no reason why you can’t succeed in business.

LinkedIn Profile Tips – The 10 Mistakes You Want to Avoid and Why

A lot of people tell you what you should be doing, but what about what you shouldn’t be doing?

LinkedIn is the place to not only find others but also to be found. And that is why you need a LinkedIn Profile that not only helps you get found but also will entice people to contact you once they view your profile. I see many people making fundamental mistakes that actually work against them in this aspect. If you’re going to spend time putting together a LinkedIn profile, I assume you want to maximize your chances of being contacted by the right people, right?

With that in mind, I have created an easy-to-understand list of a few things to check for with my reasoning. If it sounds like an exercise in search engine optimization, you are on the right path. Just like any website owner, you want your LinkedIn profile to stick out and be found!

Enjoy my LinkedIn Profile Tips!

1. Not Displaying Your Personal Photo

I wrote an entire blog post about why you should include your photo in your LinkedIn profile, but it all comes down to having social media credibility or not. There are too many fake profiles on LinkedIn, so you want to show that you are real. If you have taken the time to complete your LinkedIn profile, why wouldn’t you display your photo? It just raises too many potential questions. And company logos or photos of pets obviously have no value here

2. LinkedIn Profile Headline is Not Branded Enough

See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at your profile. Your Profile Headline is the single most important piece of real estate on your LinkedIn Profile, and you need to brand it as such.

3. LinkedIn Status Update is Not Appealing

This is that “What are you working on?” box that I refer to as a “Status Update.” Assuming someone finds you and looks at your profile, chances are they are going to be looking at what you write here simply because that it appears just underneath your Headline Profile. What do you write here? Many people in transition note that they are looking for a job here. What do you use your LinkedIn Status Update for? It is part of your branding exercise, and it should be something appealing that will both inform the reader of your latest activities as well as hopefully add to, not subtract from, your LinkedIn Brand.

4. Don’t List Enough Companies You Worked At Or Schools Attended

One of the ways you are found on LinkedIn is through searches on company names or schools. If you are only listing your current company and/or not even displaying your college, you are missing out on potentially being found. Check this out: I did my Junior year of college abroad in Beijing nearly 20 years ago. I had been out of touch with all of the 15 or so Americans that were there that year. Two of those 15 have found me on LinkedIn! And another high school friend who I lost touch with found me this week on LinkedIn. They would not have found me had I not listed my Junior year abroad school and high school name on my profile. Companies are even more important in that there are potentially more colleagues that may be trying to find you or recruiters trying to network with you! You may be missing out!

5. Not Having Three LinkedIn Recommendations

This is the same as not having your personal photo on your LinkedIn profile. Why? When you sign up for LinkedIn and first fill out your profile, LinkedIn recommends that you write three LinkedIn Recommendations. You need to do this in order to get your LinkedIn Profile to 100% Completion. Job postings on LinkedIn similarly require three LinkedIn Recommendations. These recommendations can only work in your favor, so why don’t you have at least three of them?

6. Too Few Connections

This is a topic for debate, but too many people have too few connections on their LinkedIn Profile, and thus are not getting found. The idea is simple: when you do a search you will see results from your network. And vice-versa. So the more connections you have the more search results you will appear in pure and simple.

7. Not Listing Three Websites

LinkedIn gives you the ability to list three websites on your profile. Are you taking advantage of it? Do you have a Twitter profile or other social networking profile that you want to advertise? Company website? A blog that you enjoy reading? Anything that you would want associated with yourself should be listed here. You will be adding to the search engine optimization of your own websites just by the fact that you list them here!

8. Not Claiming Your Personal URL

When you sign up to LinkedIn you are provided a public URL which you can then include on your email signature or wherever else you want to lead people to your LinkedIn Profile from. You can customize this when you edit your profile. Claiming your name here is one of the first things you should have done on LinkedIn. If you have a common name, make sure you claim your LinkedIn URL before others do!

9. No Branded Summary Rich with Keywords

Assuming that someone finds you in a search result, likes your Profile Headline, and isn’t scared away by your Status Update, the next most important part of your profile will be your Summary. This is the chance to fully brand yourself and ensure that any keywords that you want associated with yourself are found here. You also want to write something compelling, just as you would in the Executive Summary of your resume. This is your stage to tell the world who you are and what you can do! Utilize it to your fullest advantage!

10. No Job Descriptions

Even if you’ve listed positions at companies that you previously held, it means nothing if you don’t have any job descriptions. Job descriptions provide you the perfect opportunity to pepper your profile with keywords that will help you get found. Why aren’t you taking advantage of this?

Did I miss any that you’d like to share? Let me know! And if you didn’t make any of the above mistakes, congratulations! Your LinkedIn Profile is in good shape!