As you may or may not know, businesses are quite active across most of the major social networks; Twitter, Facebook, and LinkedIn.
In this article, we are going to focus on LinkedIn.
LinkedIn is currently the largest professional network in the world, with more than 150 million users across the world.
For anyone who uses LinkedIn on a regular basis, you know how powerful a tool it can be when used correctly.
For those of you who do not know how powerful a tool LinkedIn can be, this is the article for you!
So, for now, let’s start with 3 very important tips:
Tip 1 – Get your profile to 100% and include your keywords. When people type in, for example, ‘Accountant’ in the search bar, if your profile completeness is 100% then you are 40X more likely to show up in search results. What’s more, if you have included your keywords in your profile (without cramming loads in!) then you are even more likely to show up in the search results.
Tip 2 – Groups and Answers are your strongest weapons of attack.If you really want to use LinkedIn to it’s full potential, you will never be able to do this without Groups or Answers. Groups is where you can ask for help, or share information you think the audience would find useful (which helps grow your reputation on LinkedIn as an expert in your field, as well as attracting visitors to your website). Answers are where you can either ask a specific question, or even answer other people’s questions. Put it this way; wouldn’t you be more likely to sign up an accountant who had already helped you with a financial/tax problem without you having to pay them?
Tip 3 – Using LinkedIn Search to create a hit-list of potential customers.LinkedIn’s advanced search features can be extremely useful for you and your business if you know how to use it. You can filter the entire LinkedIn memberbase by industry, company size, seniority level, geographic location, number of staff, and much, much more. After spending a little time with LinkedIn Search, you will develop a hit-list of people who match your ideal client profile. Now it’s time to research them and make contact.
And there you have it; 3 tips that will help you to use LinkedIn to win new customers and grow your business – now get on LinkedIn!